Acquisition of Skype Essay Example | Topics and Well Written Essays - 2500 words - 1

Acquisition of Skype - Essay Example In case of a merger, firms come together for combining and sharing their resources with the purpose of attaining the common objectives. On the other side, in an acquisition one corporation purchases the shares or assets of another corporation. Shareholders of the acquired firm lose their ownership (Sudarsanam, 2003). They have been taking place in the business world over the past century. It is one of the most effective strategies in the present intensely competitive business scenario. Details related to the source of finance, risk related to this acquisition and various tactics regarding defense are also provided in this paper. eBay is one of the most successful companies in the world of e-commerce. It has changed the definition of e-commerce business with its popular websites like eBay Marketplace, Kijiji, Paypal, Shopping.com, and Rent.com. Every day these websites bring millions of sellers and buyers together. The company was founded in 1995. It is a company that is inspired by opportunity and sustained by the trust (eBay, 2005). Skype, on the other hand, is renowned as a leading name in the arena of global internet communications. With its high end peer-to-peer innovative software, Skype allows people to make unlimited, superior quality, free voice calls. Its award-winning software can be used in different platforms like Windows, Linux, Pocket PC platforms and Mac OSX. It was launched in 2003 and within two years it was downloaded over 182 million times throughout the world. There are 27 languages in which Skype is available (eBay, 2005). Â  

A Report on Customer Satisfaction and Motivation at Brown Smith Essay

A Report on Customer Satisfaction and Motivation at Brown Smith Company - Essay Example Preliminary studies conducted had indicated that the decline was attributed to client discontent and de-motivation caused by long procurement procedures and poor handling of customers by company employees. Having been mandated to conduct this study, a proper procedure had to be selected, a selection of 40 percent of all regular clientele was interviewed between October 15th and November 10th 2011 on issues such as; The overall customer satisfaction on the services offered by Brown Smith Company, Common problems encountered that are linked to procurement procedure in the company, Suggestions for improvements of procurement policies and Problems associated with conduct of employees in the company. The report seeks to draw attention on the factors causing the sharp drop in company’s profit margins. It further seeks to suggest remedies to curb problems causing the company the current financial condition. Body The report draws hypothesis from the fact that in the last two years, Br own Smith Company had been a dominant share holder in the market. The profits generated over years had always doubled annually until last year when the huge profits and volume of sales started declining drastically. A case study conducted earlier showed that Brown Smith Company was worth $17 million. ... Investigations onto this move indicated that the clients were generally discontented with the services offered by the company. Moreover, customers were mostly dissatisfied with the long procurement process they go through before purchases are made. The long procurement process was much discouraging as it was characterized by other problems such as damage to goods. In addition, there are a number of mushrooming companies that are producing similar goods as Brown Smith Company and as a result competition in the market has gone high. This has split the profits and prevented market domination causing low volume of sales and less profits. It was also quite notable that since its inception, the company has not established away of motivating its clients. Furthermore, procurement procedures have not been reviewed for the last ten years. It was also noted that the company still uses the traditional system of purchasing and selling goods which is proofing to be much expensive, cumbersome and t ime consuming. Finally, clients encountered some problems especially when dealing with some company employees creating an almost impossible environment for reasonable business activity. Conclusion Owing to above facts and or claims, there is a need to put in place the following measures; Motivate customers by improving the quality of goods produced and offer after sale services. Review the current policies on procurement with a view of simplifying the whole process to meet the needs and expectations of the clients. There is a need for the staff of Brown Smith Company to have courtesy with the customers. This is possible through training and giving clients a chance to give views on how they think they should best be handled. There a need for the company to offer

Global warming affecting fashion industry

Global warming affecting fashion industry Global Warming Affecting Fashion Industry According to an interesting article in Australias The Age, global warming is wreaking havoc on the clothing industry. In many parts of the world, there just isnt as much difference between the seasons anymore and overall the trend is towards warmer weather. The clothing industry relies on delineated seasons to sell different types of apparel. But if you can wear flip flops all year long (and not just in Southern California), clothing sales will drop. Warmer weather also affects the type of fabrics designers use and the styling. It is forcing fashion houses to ditch traditional seasonal collections for transeasonal garments that may lead to a drastic overhaul of fashion show schedules and retail delivery dates. The whole fashion system will have to change, Beppe Modenese, founder of Milan Fashion Week, told The New York Times last week. The fashion system must adapt to the reality that there is no strong difference between summer and winter any more You cant have everyone showing four times a year to present the same thing. People are not prepared to invest in these clothes that, from one season to the other, use the same fabrics at the same weight. Mr Modeneses comments came as New York fashion retailers blamed a prolonged Indian summer for poor autumn sales. Who needs a woollen pea coat when it is 30 degrees-plus? So worried are some fashion houses about the impact climate change is having on the way we dress and shop, they are calling in the climate experts. The Wall Street Journal reported last month that American retail giant Liz Claiborne Inc had enlisted a New York climatologist to speak to 30 of its executives on topics ranging from the types of fabrics they should be using to the timing of retail deliveries and seasonal markdowns. Other US fashion retailer giants, including Target and Kohls, have also started using climate experts to plan their collections and schedule end-of-season sales. And from January, Target will sell swimwear year-round. Closer to home, fashion designers say they are increasingly designing transeasonal collections using lighter- weight fabrics for a more temperate climate and readjusting their in-store delivery dates in line with the unpredictable seasons. Theres really no such thing as defined autumn/winter and spring/summer collections any more, says Margaret Porritt, of Melbourne fashion label Feathers. A lot of my garments are more transeasonal and rather than dropping them into store twice a year like I used to, I tend to move things in and out of store every couple of weeks, depending on the weather. Things were different when she started the business 35 years ago. Back then winter went into store in mid-January and summer in mid-June and that was it. There was nothing in between. I also used a lot more heavier wools and made great big heavy coats. I cant do that anymore; it just doesnt get cold enough, even here in Melbourne. They just dont sell. Its true that we dont buy as much heavy winter clothing as we used to, now that we think about it. And our boot purchases have also tapered off, which is a shame since we adore boots. But unlike Mary-Kate Olsen, we just cant wear sweaters, coats and boots on an 80 degree day. We adore winter clothes: cashmere sweaters, fabulous boots, wonderful hats and a gorgeous coat all make an appearance after the first frost. The thought of living year round in shorts is appalling to us. We may have to consider moving north in the future. Wednesday, February 07, 2007 10:51 posted by BlogMeister Anxiety, Addiction and Depression Treatments American Fashion Industry Issues, Fails to Enforce Health Guidelines New Yorks February fashion week is one of the industrys most lavish, celebrated events. Amid the lights, parties and big names, it would seem to be very easy to forget the issue that has wracked fashion for the past year: the increasing prevalence of eating disorders among models and the young women they influence. Where Spains Association of Fashion Designers passed a ruling to forbid the participation of models with BMIs lower than 18 (the World Health Organization states that 18.5 or below is underweight) and asserted that display clothes be no smaller than size 8 (the average American woman wears size 14), the Council of Fashion Designers of America issued a statement containing general guidelines but no plans for direct enforcement. Among their suggestions: There should be no models under 16 and no work after midnight for models 18 and younger; the consumption of cigarettes and alcohol on location should be forbidden; statements on the early signs of eating disorders should be officially issued to those in the industry; models identified as suffering from eating disorders should be required to receive professional help; the industry should develop workshops designed to address the impact of eating disorders and the negative effects of smoking; organizers should provide healthy snacks backstage during shows. Glaringly absent from this list are any mentions of body mass or plans for enforcing the guidelines proposed within. While designer-sponsored press releases and conferences convey some degree of responsibility on the industrys behalf, they ultimately amount to little beyond empty attempts to satiate the publics desire for some form of regulation. Designers attempt to shift blame to the modeling agencies themselves which, they argue, serve as the mother(s) of the models. The idea that these agencies should control the eating habits of their models while designers continue to showcase remarkably small clothing is difficult to rationalize. In another flaccid attempt to deflect criticism, the organizations executive director claims that A lot of the girls who work the runway are genetically thin. You go backstage and you see a lot of girls eating a lot of food and theyre not gaining weight. Statements like these strain credibility, and many eating disorder advocates are not satisfied wi th the measures taken thus far, believing that PR campaigns and suggested guidelines constitute an insufficient response to a very serious problem. In a society where more than 80% of ten-year old girls describe a fear of getting fat and one in two fourth graders are currently on some kind of diet, those who are even indirectly responsible for shaping the popular conception of beauty and body image need to reassess their own principles. After viewing photos of fashion models, 70% of young women described themselves as angrier and more depressed than they had been before. In surveys, three out of four women listed an ideal size at least 10% underweight. And despite the presence of eating disorders and body image issues across the social spectrum, most insurance companies hesitate to approve treatment for these conditions, essentially making the argument that the issue is not a matter of diagnosable disease but a faulty sense of self-control. Designers, advertisers and models themselves argue that they have no control over the state of their industry and the ideals it projects they simply go along with whatever sells at the time . Who, then, is responsible, if not the producers of the very images that encourage the epidemic? PR campaigns aside, consumers and public health advocates cannot tolerate this continued reassignment of blame. The fashion industry must own up to its pivotal role in the eating disorder debate and strictly enforce regulations designed to promote healthier, more realistic lifestyles. Category: Diet , Aging and Eating Disorders

The Difference Between Men and Women Essay -- Gender Difference Human

The Difference Between Men and Women The fact that men and women are different is well known. Some of these differences are constant and some are not; some have changed in the past and some are about to change in the future. While some physical differences are obvious, some of them are controversial; in addition, psychological and cognitive differences are always divisive. Men are considered to be physically stronger than women. First, the physical duties of a household always seem to be a job for the man of the house. For example, in â€Å"Punch and Judy† by Dave Barry he mentions that â€Å"From the dawn of human civilization, the task of inflating the inflatable pool toy has always fallen to the male.† Second, for now, men are most of the army fighting force of any country. While in Israel everyone has to go to the army, only men have to fight; women are able to do so if they like to and found physically capable. Another example is a quote of Mary Armstrong, director of Women’s Studies at California Polytechnic from â€Å"The Draft: Debating War and Gender Equality† by Jana Larsen—â€Å"Currently, the (American) military assigns women a ‘limited’ or ‘adjusted’ role, that is, women in the military do not do all the same things as men in the military.† Third, occupations that require physical effort are occupied by men. For example, most of the construction and moving workers are men and there are only men in all of the sports team that participate in to face no public important world...

Case 275

Solomon Garber BPL 5100 – Prof. LaManna – Individual Case Study Case# 275 Interboro, once a small manufacturer of scalpels and other surgical equipment, became the world’s best-known maker of prosthetic limbs and surgical implants under the leadership of Jack Dodson. The structure of the company, under Dodson, was very unique. As CEO, Dodson would routinely conceive new product ideas, go directly to his R&D department and see the product through from inception to completion. In the following case study analyses, I will analyze what went wrong with Interboro, as well as advise Ms.Francesca Fortas on the appropriate direction to take the company as she takes over from Mr. Dodson. Interboro’s weaknesses under Dodson’s leadership were very apparent. For starters, Jack would completely bypass his senior team on new product initiatives and how those products would fit into the broader strategy of the company. From this, we can infer that the company had a very passionate CEO who prided himself on product innovations, while simultaneously neglected other crucial areas necessary for continued success. Marketing was perhaps the company’s biggest incompetency.Soon thereafter, the company lost its innovating edge, one of its major initial strengths. Interboro’s external environment started to become a serious threat. Competitors were developing products that went beyond Interboro’s patents and designs. The competition within the industry was growing and their products outperformed the incumbents’. Based on my analysis of the companies strengths, weaknesses and external environment, I can confidently say that the company was in dire need of a savior and could no longer operate the way it was.I have illustrated the situation below: There is a very unique correlation between the company’s strengths, weaknesses and external environment. The lack of communication between Jack and his team, a weakness, direct ly leads to the company falling behind the competition, its external environment. The company’s corporate level strategy is in shambles. When the CEO secludes himself from the rest of his team and only focuses on one aspect of business level strategy, product innovation, the company will not operate at full capacity.Interboro’s business level strategy can be summed up in the following quote by its head of production, Frank Tambor: â€Å"he didn't have much faith that anyone in the company could come up with ideas, so he didn't really develop the capability. † When analyzing this quote, we can conclude that their was close to zero employee participation in Interboro’s day to day operations. My biggest recommendation to Francesca Fortas, the new CEO set to take over the reigns from a deceased Jack Dodson, is to recreate the Jack Dodson model of strong eadership. Francesca must adopt a hybrid model, one that uses Jack’s confidence as CEO, and his effi ciency to bring new products to market, while also getting employees involved and actually implementing employee suggestions. According to Ernesto Poza, a leading business consultant, making the employees involvement is a hallmark of good business. Making a larger percentage of manager’s compensation based on sales and profits is the first strategy that should be adopted. It is easy to institute and drives immediate action and results.Francesca is not suitable to oversee an entire reorganization of the company, rather, by utilizing her technological skills and business savvy, and adopting this hybrid model of strong leadership by employee involvement, she will likely champion Interboro into a new era of profitability. It is possible to adopt this hybrid model; it has been done before, most notably by Jack Welch, former CEO of GE. Mr. Welch was going to quit his first engineering position at General Electric because he was dissatisfied with the bureaucratic ways in which the c ompany operated.He was persuaded to stay and eventually was promoted to VP. He used his new position to simplify the management structure while at the same time vouching to be #1 or #2 in the industries GE participated in. This is precisely what Francesca must accomplish. Simplify the management structure, as opposed to an entire reorganization, while being as aggressive as Mr. Dodson was at getting products to market. The bottom line is that more people need to be involved in the entire operation, from product brainstorming and design to manufacturing and market.

Sandpiper by Ahdaf Soueif , Setting’s Role in Identity

*†What role does ‘place' play in forming one's identity? How does this affect the narrator in her life? † The narrator's life and her identity is shaped by this foreign land that she has moved to. Coming from a western world, as a woman, into an Arabic country, there are certain cultural perceptions that will ultimately alter her identity. The foreignness felt by the narrator is conveyed throughout the story. â€Å"My husband translated all this for me and said things to her which I have come to understand meant that tomorrow I would get used to their ways. This quote represents her inability to conform to the cultural and social acceptances. â€Å"If I tried to do the shopping the prices trebled. † indicates that even the local merchants tried to take advantage of her ‘foreignness' as she was incapable of altering herself to meet their demands or expectations. Perhaps the most apparent portrayal of the result of the setting on the narrator is the â₠¬Å"fading love† experienced between her and her husband. The flashbacks present within the story, â€Å"My second summer here was the sixth of our love – and the last of our happiness. allude to the vast differences between their relationship at various times. This foreshadowing as well as an imminent doom, relationship wise, allows the reader to sense the regret and deep emotional state experienced by the narrator. The narrator was from Europe and her marriage to an Egyptian man has cross-cultural implications. Even though â€Å"the inferior status of women† was explained to her, she still went through with this marriage. One could presume that the narrator's ethnocentrism was evident in assuming that her marriage would be more like a western one. â€Å"My foreignness, which had been so charming, began to irritate him. indicates that once he had returned home, the narrator's inability to change her to her setting, her ‘place' affected their relationship. This is backed by, â€Å"He was back home, and he needed someone he could be at home with, at home. † indicates that the narrator herself is aware of the implication her inability to conform is having on her relationship. Lucy, is the daughter she gave birth to yet she refers to Lucy as ‘his daughter' indicating that even though they are both her parents; the narrator identifies Lucy as belonging to him since she was born and raised in this foreign land. My treasure, my trap† allows the reader to notice that the narrator, this woman, wants to escape, to leave, but she is held back by the maternal love she has for her daughter. The place or setting is the biggest factor in this short story, it is a reason for the couple's fading love and growing estranged. The setting places the narrator in a foreign land, whose cultural values have a negative impact on her causing her to fade from blissful love to saddening regret and hurt. Her identity is altered to that of a fo reigner as perceived by those around her and this changes her mind set, perceiving herself differently, as a different person.

Importance of Love Sociology Essay Example

Importance of Love Sociology Essay Example Importance of Love Sociology Essay Example Importance of Love Sociology Essay Example Love is one of the oldest subjects. Many real and fictional stories have focused on current subject, where such stories as Romeo and Juliet, Cinderella and many others have gained worldwide readership. Love has been discussed at different levels, including individual, family, societal, national and even global. People have always been encouraged to love one another in order to live in harmony. In other words, love is a daily topic that is discussed in various ways. Love integrates families, societies and nations. It is also known as the perfect tool of overcoming evil. In order to describe such worldwide phenomenon, current paper will provide an in depth description of love, its importance, its forms and how values change due to love. Love is important in people’s life. It is caused by the fact that the society lives in the coexistence mode meaning that people depend on one another. Since people are social and must interact, love is important as it enhances such interaction among them. Love emotion makes people care about others and what happens to them. Moreover, love brings happiness and joy in people’s lives and it is also simple to trust one another in time of love. As for children, parental love helps and increases their survival rate and chances, since it compels their parents to care for them. In times of distress, love is important as it helps people overcome problems, especially when family members and friends express their positive attitude towards a distressed person. Love also increases emotional bond, as well as helps individuals in increasing their mutual support for one another (His Holiness Dalai Lama). Types of Love Personally, I think that love is important for survival. It means that my survival depends on love, since my parents gave birth and cared for me as a result of their love towards me. Moreover, the feeling of love is important not only for humanity, but for all living things. For example, animals also need love and they love each other, as well. Likewise, plants need love from humans, since the environment can only exist due to their love. To me, love is when I feel attached to another person or a thing that is important to me, as it helps in satisfying emotional needs. One characteristic of love is that it is biological in that it is an innate feeling that has to be given and also be received. The strength of love is in that it can maintain a society as mentioned above. When discussing love, it is always good to define love and explain the different types of it. According to the online dictionary, love has many definitions. Love is an emotion that is strong and constant towards another person. Love can also be defined as an attraction, which is inclusive of sexual desire. However, such type of love, according to the dictionary, is felt by people who have a romantic relationship. The same dictionary defines love as a strong affection towards another person due to such things as personal and kinship ties. Love is also an attraction that is based on common interests, benevolence and admiration. It is also a feeling of devotion, enthusiasm and warm attachment (Merriam Webster Dictionary). One of the ancient civilizations, the Greek, also has their definition of love. According to them, love can be divided into six categories. The first type of love according to the Greeks is Eros, which is passionate or romantic love. Some of the Greek philosophers stated that it is the most important type of love. The second type of love is Ludus, which is viewed as an uncommitted love or love that is based on game-playing. In such type of love, lying is viewed as part of the game. A person who holds such kind of love is not committed to anyone and is known to have many conquests. The third type of love, according to the same philosophers, is Storge, which is friendship-based and slowly developing. Such love type starts with the participating in mutual activities and leads to long-term relationships. In such type of love, sex is not obligatory or intense. The fourth type of love according to the same group is Pragma, which is practical love that leads to mutual benefits. Current love type is not always romantic. Sex is only included in such love when children are desired or needed. The fifth type of love is Mania, which unlike others is jealous, possessive and extreme. People who fall into current category tend to perform thoughtless actions, such as stalking the people they love. Lastly, there is Agape love, according to the Ancient Greeks. Such love is explained by its gentle and caring characteristics. It is also giving, brotherly and does not look at self-gain. According to the Greeks, it is rare and is only exhibited by rare individuals (Lee). Apart from the Greeks and the dictionary, modern scholars have also classified the types of love as they exist today. According to the Jonathan Inc., a foundation concerned with youths and teaching them about love, four types of love exist. They are: sexual love, Agape love and friendship love (Jonathan Inc.). In his theories of love, Sternberg developed a triangular theory of love. According to the psychologist, love can be classified in three categories: commitment, passion and intimacy. Intimacy category included such love types as friendship or liking, infatuation, romantic love, companionate and consummate love. Passion category comprises of such love types as infatuation, romantic love, fatuous and consummate love. Lastly, the commitment love can be infatuation, fatuous, companionate and consummate. Sternberg argued that it was most common among true friends, whereby feelings such as bonding, closeness and warmth are felt. The sociologist explained infatuated love as love at first sight, which is felt devoid of intimacy. In his view, such love does not last long, since its disappearance is sudden. He also explained the notion of empty love, which stems from deteriorating of strong love. In this case, all is left is commitment, but passion and intimacy disappears. Such love was explained as common in cultures where arranged marriages exist, since relationships begin from empty love. The other one is romantic love, which, according to Sternberg, is characterized by passionate arousal and emotional bonding. Companionate love is also identified by the sociologist and involves commitment and deep affection without passion in marriages. Steinberg explained that companionate love is stronger when compared to friendship and it requires stronger commitment. Family love was categorized as a part of companionate love, since it is among people that spend much time together. Fatuous love was characterized as the type of love that exists among married people, since it was driven by passion without intimacy, which is a stabilizing factor. Lastly, Steinberg identified consummate love, which is complete and only achieved by few people, though desired by all. When talking about the three major types of love, namely intimacy, passion and commitment, Steinberg explained that the type of love can shift during the relationship (Steinberg). How the Different Types of Love affect an Individual From the earlier discussion, three types of love can be noted: godly love, family and friendship love and romantic love. One of the loves, Agape or godly love is difficult to avoid for a person. Scholars argue that such love comes from God and then flows to the individuals. Agape love leads to commitment. In addition, Agape love leads to endurance and commitment to the other person. As for Christians who believe in Agape love, it brings them joy and hope. The effects of Agape love on an individual are different from the effects of romantic love on a person. Psychologists explain that romantic love affects a person psychologically. Researchers have explained that romantic love produces the same effects on an individual’s brain like drugs, such as powerful pain relievers and cocaine. The researchers explained that it is the reason why some people love taking cocaine, as it has the power of touching the area that makes a person feel good like when the person is in love. Additiona lly, romantic love has an ability to make people happy. Psychologists have also discussed the role of romantic love in relieving pain (WebMD). Although they may seem similar, romantic love is unlike Agape love, since it causes pain when it is lost. From the earlier observation, Agape love cannot be withdrawn, since it is unconditional. However, romantic love can actually be withdrawn. In such cases, a person may be subjected to pain and emotional suffering caused by the negative experience. In her attempt to determine the negative effects of withdrawing romantic love, Sailor argued that romantic love is important in marriages and is a necessary ingredient of them. However, when it is withdrawn, it can lead to various disorders, such as mood disorders for both adolescents and adults. It can also lead to anger and sadness after being withdrawn. Sometimes, life satisfaction may be lowered as a result of such negative experience (Sailor 3). Additionally, the author explains that the more the years that individuals had engaged in romantic life and the amount of trust also determines the amount of emotional distress. It is caused by the fact that closeness leads to trust and breaking the trust is considered painful by many people (Sailor, 4). However, one of the most painful forms of romantic love is rejection to an extent that people fail to function after they are rejected. The psychologist explained that different gender groups have different reactions to romantic love and its ending. Women tend to experience more distress than men when they are deprived of romantic love. Sometimes, the effects of romantic love and its withdrawal is physical. For example, some people after such ordeal tend to experience physical pain in their chests. Others may become depressed to an extent that they suffer from post-traumatic stress disorder. Family love According to scholars, family love is important to the children, since it helps in boosting their intelligence level (Ian). Therefore, when children are deprived in terms of family love, their emotional well-being and their intelligence are damaged. When such children have problems with stunted growth, lower IQ develops from love deprivation. In addition, stunted growth is another effect of love deprivation among children. A study done to support such argument proved that stunted children who move to foster home show higher results in terms of growth. Love and care positively affect not only children. The researchers explain that love also affects adults, since it improves their psychological health (Shulz and Paula). Why People Love Me A personal look at myself shows that some people love and adore me. Starting with my parents, their love towards me is caused by the natural fact that I am their child. In addition, they are the one responsible for delivering me into this world. Without them, I would probably not exist. Therefore, they love me as their own child. They also love me in a Christian manner. Since they are Christians, my parents love me as a way of exercising their Christian faith. My brothers and sisters, on the other hand, love me with their sibling love. They also love me because they have simply used to me. It has been discussed earlier in Steinberg’s theory, whereby he defines such type of love as companionate love, which is shared among family members. Some people also love me because they like me. Some like me due to my looks, while others like me due to my personality. It is mostly observed among my friends, as some of them have a strong liking for me, while the others envy me, as well. In addition, I have noticed similar liking among my teachers. Some of them like me because I perform well in class and I finish my homework in time. Others like me because I am good at answering questions. Liking is also evident among my neighbors. Some of them argue that I am peaceful and friendly, while others like the way I interact with their children, since I always try to be polite. Regarding the above information, I have observed another type of love among my parents, which is also observable among my church members and some of my religious neighbors, namely Agape love. Such people love me without any particular reason. Instead, they love me because it is their duty and the way they live and things they believe in make them love others. I have observed their love, which is not egoistic and is shared in any situation. However, it is not common for all people, since only a small number of them can experience such love. For example, I have also seen people loving me because sometimes they could use me for their personal intentions. Such people love me because they know they can gain something from me. But when such people receive what they want, they stop hating me or withdraw from me, since their feelings were temporary as explained by Steinberg. Does the Value of Love Change Culture? It should be stated that love is strong and sometimes unmatchable. When talking about love in an organizational setting, Barsade and O’Neill argue that love has the capability of positively impacting an organizational culture. It means that if love can affect the culture in an organizational setting, it can also affect the society’s culture in a positive way. According to the two researchers, love starts with the company’s employees and then flows to the clients. The researchers also explain that the employee who lives in a loving family or in a loving relationship can impart the same culture of love to his/her fellow employees (Barsade and O’Neill, 2). Employees who often experience love and other related emotions are also tend to share positive traits among the fellow employees. The researchers explain such love calling it companionate love, which is the same notion provided by Steinberg. According to them, such love is similar to romantic love only in that it is less intense and does not necessarily involve such things as passion, since it is based on tender connection between people. It occurs when people’s lives are interconnected as explained earlier by Steinberg. Such love, which positively impacts the organization’s culture, is not self-focused. In addition, it promotes sensitivity and interdependence among one another. As a result, it helps in strengthening the social bonds in the society and in making people committed and connected to each other at the same time. When explaining the type of love that can change body culture, Barsade and O’Neill state that it can be expressed in cognitive appraisal, body language, vocal tone, facial expression, psychological sensations and subjective experienced. Such expression can be transmitted from one individual to another forming a culture of love in the organization (Barsade and O’Neill 4). In addition, Barsade and O’Neill explain that such love can also be shaped by the social context within which it operates. When expressed, it makes people feel as objects of care and also leads to softness, sentiments and fellowship among the employees. Other emotions, such as tenderness, compassion, caring and affection, also stem from companionate love. In some situations, it helps in attracting employees in a certain area of expertise. In conclusion, a description of love, its importance, its forms and explanation of how values change due to love helps in understanding such widely shared phenomenon. The description helps in understanding that love is important not only to individuals, but to the family and to the society, as well. It is caused by the fact that love acts as the uniting force and helps in survival of the human race. A research on love reveals various types of love in traditional setting, as well as in modern settings. However, three main forms of love, which include Agape love, romantic love and companionate love that is shared among friends and family, dominate in definitions and description. Moreover, the researchers say that love has positive effects on individuals. Such effects include increasing of the intelligence level among kids and bringing happiness and joy into the lives of individuals. However, when withdrawn, love may have negative effects, such as depression, physical illness and negati ve emotions. Regarding the culture, love is said to have the ability of imparting positive values, such as care and cohesiveness. Due to such positive attributes of love, it should be promoted at all levels. People should love one another, while families should work hard to promote love. The society and the world at large also need to promote the value of love in order to ensure the continuity of the human race and ensure that happiness and joy are promoted at a higher level.