CRITICAL REVIEW OF ARTICLE: STRATEGIES TO FIGHT LOW call forth RIVALS. The author has explained well that kickoff live businesses atomic count 18 present to stay and it is difficult for existing companies to repugn with them due to 1. deplorable address companies be focused on finer segments and aver better sole(prenominal) required valued added yields 2. they argon more(prenominal)(prenominal) focused on core business and slight on additional features of product unlike big companies 3. Consumer sort is ever-changing with time they inclined to buy cheaper products but soil why? 4. Differentiation works? is marvelously discussed with different examples and 5. boilersuit he wants to clear that humbled cost companies is future front on rise with illustration and logic too. Limitation what I recover ar following points where he failed to put before confession & points too They as follows 1. Why customers prefer mo re low cost companies than existing one?- I deliberate there are more than one reasons but non all are discussed. 2. Sample size was not adequate, only 25 low cost companies? Better if he had 50. it seems samples were not from various continents. 3. are his conclusions statistically tested? If yes what was methodology 4. sheath of competition (perfect, oligopoly duopoly,,monopolistics etc.
was not list )and its relation with low cost companies. 5. Examples are not from manufacturing firms? Is his findings are equally applicable to manufacturing? We have no clear sign. un less retail, service industries were mostly ! considered. 6. wealthiness distribution in the knowledge domain is worrying, only 10% of batch controls 70% of wealth whitethorn be this is a reason why they go for cheaper. 7. central effect i.e people want cheaper version of costly product and price predisposition was not part of his study. 8. All products are in maturity date submit, but what about other stage products? It not revealed. 9. real weaknesses of businesses are being inflexible to cost And...If you want to astonish a full essay, order it on our website: BestEssayCheap.com
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