Acquisition of Skype Essay Example | Topics and Well Written Essays - 2500 words - 1

Acquisition of Skype - Essay Example In case of a merger, firms come together for combining and sharing their resources with the purpose of attaining the common objectives. On the other side, in an acquisition one corporation purchases the shares or assets of another corporation. Shareholders of the acquired firm lose their ownership (Sudarsanam, 2003). They have been taking place in the business world over the past century. It is one of the most effective strategies in the present intensely competitive business scenario. Details related to the source of finance, risk related to this acquisition and various tactics regarding defense are also provided in this paper. eBay is one of the most successful companies in the world of e-commerce. It has changed the definition of e-commerce business with its popular websites like eBay Marketplace, Kijiji, Paypal, Shopping.com, and Rent.com. Every day these websites bring millions of sellers and buyers together. The company was founded in 1995. It is a company that is inspired by opportunity and sustained by the trust (eBay, 2005). Skype, on the other hand, is renowned as a leading name in the arena of global internet communications. With its high end peer-to-peer innovative software, Skype allows people to make unlimited, superior quality, free voice calls. Its award-winning software can be used in different platforms like Windows, Linux, Pocket PC platforms and Mac OSX. It was launched in 2003 and within two years it was downloaded over 182 million times throughout the world. There are 27 languages in which Skype is available (eBay, 2005). Â  

A Report on Customer Satisfaction and Motivation at Brown Smith Essay

A Report on Customer Satisfaction and Motivation at Brown Smith Company - Essay Example Preliminary studies conducted had indicated that the decline was attributed to client discontent and de-motivation caused by long procurement procedures and poor handling of customers by company employees. Having been mandated to conduct this study, a proper procedure had to be selected, a selection of 40 percent of all regular clientele was interviewed between October 15th and November 10th 2011 on issues such as; The overall customer satisfaction on the services offered by Brown Smith Company, Common problems encountered that are linked to procurement procedure in the company, Suggestions for improvements of procurement policies and Problems associated with conduct of employees in the company. The report seeks to draw attention on the factors causing the sharp drop in company’s profit margins. It further seeks to suggest remedies to curb problems causing the company the current financial condition. Body The report draws hypothesis from the fact that in the last two years, Br own Smith Company had been a dominant share holder in the market. The profits generated over years had always doubled annually until last year when the huge profits and volume of sales started declining drastically. A case study conducted earlier showed that Brown Smith Company was worth $17 million. ... Investigations onto this move indicated that the clients were generally discontented with the services offered by the company. Moreover, customers were mostly dissatisfied with the long procurement process they go through before purchases are made. The long procurement process was much discouraging as it was characterized by other problems such as damage to goods. In addition, there are a number of mushrooming companies that are producing similar goods as Brown Smith Company and as a result competition in the market has gone high. This has split the profits and prevented market domination causing low volume of sales and less profits. It was also quite notable that since its inception, the company has not established away of motivating its clients. Furthermore, procurement procedures have not been reviewed for the last ten years. It was also noted that the company still uses the traditional system of purchasing and selling goods which is proofing to be much expensive, cumbersome and t ime consuming. Finally, clients encountered some problems especially when dealing with some company employees creating an almost impossible environment for reasonable business activity. Conclusion Owing to above facts and or claims, there is a need to put in place the following measures; Motivate customers by improving the quality of goods produced and offer after sale services. Review the current policies on procurement with a view of simplifying the whole process to meet the needs and expectations of the clients. There is a need for the staff of Brown Smith Company to have courtesy with the customers. This is possible through training and giving clients a chance to give views on how they think they should best be handled. There a need for the company to offer

Global warming affecting fashion industry

Global warming affecting fashion industry Global Warming Affecting Fashion Industry According to an interesting article in Australias The Age, global warming is wreaking havoc on the clothing industry. In many parts of the world, there just isnt as much difference between the seasons anymore and overall the trend is towards warmer weather. The clothing industry relies on delineated seasons to sell different types of apparel. But if you can wear flip flops all year long (and not just in Southern California), clothing sales will drop. Warmer weather also affects the type of fabrics designers use and the styling. It is forcing fashion houses to ditch traditional seasonal collections for transeasonal garments that may lead to a drastic overhaul of fashion show schedules and retail delivery dates. The whole fashion system will have to change, Beppe Modenese, founder of Milan Fashion Week, told The New York Times last week. The fashion system must adapt to the reality that there is no strong difference between summer and winter any more You cant have everyone showing four times a year to present the same thing. People are not prepared to invest in these clothes that, from one season to the other, use the same fabrics at the same weight. Mr Modeneses comments came as New York fashion retailers blamed a prolonged Indian summer for poor autumn sales. Who needs a woollen pea coat when it is 30 degrees-plus? So worried are some fashion houses about the impact climate change is having on the way we dress and shop, they are calling in the climate experts. The Wall Street Journal reported last month that American retail giant Liz Claiborne Inc had enlisted a New York climatologist to speak to 30 of its executives on topics ranging from the types of fabrics they should be using to the timing of retail deliveries and seasonal markdowns. Other US fashion retailer giants, including Target and Kohls, have also started using climate experts to plan their collections and schedule end-of-season sales. And from January, Target will sell swimwear year-round. Closer to home, fashion designers say they are increasingly designing transeasonal collections using lighter- weight fabrics for a more temperate climate and readjusting their in-store delivery dates in line with the unpredictable seasons. Theres really no such thing as defined autumn/winter and spring/summer collections any more, says Margaret Porritt, of Melbourne fashion label Feathers. A lot of my garments are more transeasonal and rather than dropping them into store twice a year like I used to, I tend to move things in and out of store every couple of weeks, depending on the weather. Things were different when she started the business 35 years ago. Back then winter went into store in mid-January and summer in mid-June and that was it. There was nothing in between. I also used a lot more heavier wools and made great big heavy coats. I cant do that anymore; it just doesnt get cold enough, even here in Melbourne. They just dont sell. Its true that we dont buy as much heavy winter clothing as we used to, now that we think about it. And our boot purchases have also tapered off, which is a shame since we adore boots. But unlike Mary-Kate Olsen, we just cant wear sweaters, coats and boots on an 80 degree day. We adore winter clothes: cashmere sweaters, fabulous boots, wonderful hats and a gorgeous coat all make an appearance after the first frost. The thought of living year round in shorts is appalling to us. We may have to consider moving north in the future. Wednesday, February 07, 2007 10:51 posted by BlogMeister Anxiety, Addiction and Depression Treatments American Fashion Industry Issues, Fails to Enforce Health Guidelines New Yorks February fashion week is one of the industrys most lavish, celebrated events. Amid the lights, parties and big names, it would seem to be very easy to forget the issue that has wracked fashion for the past year: the increasing prevalence of eating disorders among models and the young women they influence. Where Spains Association of Fashion Designers passed a ruling to forbid the participation of models with BMIs lower than 18 (the World Health Organization states that 18.5 or below is underweight) and asserted that display clothes be no smaller than size 8 (the average American woman wears size 14), the Council of Fashion Designers of America issued a statement containing general guidelines but no plans for direct enforcement. Among their suggestions: There should be no models under 16 and no work after midnight for models 18 and younger; the consumption of cigarettes and alcohol on location should be forbidden; statements on the early signs of eating disorders should be officially issued to those in the industry; models identified as suffering from eating disorders should be required to receive professional help; the industry should develop workshops designed to address the impact of eating disorders and the negative effects of smoking; organizers should provide healthy snacks backstage during shows. Glaringly absent from this list are any mentions of body mass or plans for enforcing the guidelines proposed within. While designer-sponsored press releases and conferences convey some degree of responsibility on the industrys behalf, they ultimately amount to little beyond empty attempts to satiate the publics desire for some form of regulation. Designers attempt to shift blame to the modeling agencies themselves which, they argue, serve as the mother(s) of the models. The idea that these agencies should control the eating habits of their models while designers continue to showcase remarkably small clothing is difficult to rationalize. In another flaccid attempt to deflect criticism, the organizations executive director claims that A lot of the girls who work the runway are genetically thin. You go backstage and you see a lot of girls eating a lot of food and theyre not gaining weight. Statements like these strain credibility, and many eating disorder advocates are not satisfied wi th the measures taken thus far, believing that PR campaigns and suggested guidelines constitute an insufficient response to a very serious problem. In a society where more than 80% of ten-year old girls describe a fear of getting fat and one in two fourth graders are currently on some kind of diet, those who are even indirectly responsible for shaping the popular conception of beauty and body image need to reassess their own principles. After viewing photos of fashion models, 70% of young women described themselves as angrier and more depressed than they had been before. In surveys, three out of four women listed an ideal size at least 10% underweight. And despite the presence of eating disorders and body image issues across the social spectrum, most insurance companies hesitate to approve treatment for these conditions, essentially making the argument that the issue is not a matter of diagnosable disease but a faulty sense of self-control. Designers, advertisers and models themselves argue that they have no control over the state of their industry and the ideals it projects they simply go along with whatever sells at the time . Who, then, is responsible, if not the producers of the very images that encourage the epidemic? PR campaigns aside, consumers and public health advocates cannot tolerate this continued reassignment of blame. The fashion industry must own up to its pivotal role in the eating disorder debate and strictly enforce regulations designed to promote healthier, more realistic lifestyles. Category: Diet , Aging and Eating Disorders

The Difference Between Men and Women Essay -- Gender Difference Human

The Difference Between Men and Women The fact that men and women are different is well known. Some of these differences are constant and some are not; some have changed in the past and some are about to change in the future. While some physical differences are obvious, some of them are controversial; in addition, psychological and cognitive differences are always divisive. Men are considered to be physically stronger than women. First, the physical duties of a household always seem to be a job for the man of the house. For example, in â€Å"Punch and Judy† by Dave Barry he mentions that â€Å"From the dawn of human civilization, the task of inflating the inflatable pool toy has always fallen to the male.† Second, for now, men are most of the army fighting force of any country. While in Israel everyone has to go to the army, only men have to fight; women are able to do so if they like to and found physically capable. Another example is a quote of Mary Armstrong, director of Women’s Studies at California Polytechnic from â€Å"The Draft: Debating War and Gender Equality† by Jana Larsen—â€Å"Currently, the (American) military assigns women a ‘limited’ or ‘adjusted’ role, that is, women in the military do not do all the same things as men in the military.† Third, occupations that require physical effort are occupied by men. For example, most of the construction and moving workers are men and there are only men in all of the sports team that participate in to face no public important world...

Case 275

Solomon Garber BPL 5100 – Prof. LaManna – Individual Case Study Case# 275 Interboro, once a small manufacturer of scalpels and other surgical equipment, became the world’s best-known maker of prosthetic limbs and surgical implants under the leadership of Jack Dodson. The structure of the company, under Dodson, was very unique. As CEO, Dodson would routinely conceive new product ideas, go directly to his R&D department and see the product through from inception to completion. In the following case study analyses, I will analyze what went wrong with Interboro, as well as advise Ms.Francesca Fortas on the appropriate direction to take the company as she takes over from Mr. Dodson. Interboro’s weaknesses under Dodson’s leadership were very apparent. For starters, Jack would completely bypass his senior team on new product initiatives and how those products would fit into the broader strategy of the company. From this, we can infer that the company had a very passionate CEO who prided himself on product innovations, while simultaneously neglected other crucial areas necessary for continued success. Marketing was perhaps the company’s biggest incompetency.Soon thereafter, the company lost its innovating edge, one of its major initial strengths. Interboro’s external environment started to become a serious threat. Competitors were developing products that went beyond Interboro’s patents and designs. The competition within the industry was growing and their products outperformed the incumbents’. Based on my analysis of the companies strengths, weaknesses and external environment, I can confidently say that the company was in dire need of a savior and could no longer operate the way it was.I have illustrated the situation below: There is a very unique correlation between the company’s strengths, weaknesses and external environment. The lack of communication between Jack and his team, a weakness, direct ly leads to the company falling behind the competition, its external environment. The company’s corporate level strategy is in shambles. When the CEO secludes himself from the rest of his team and only focuses on one aspect of business level strategy, product innovation, the company will not operate at full capacity.Interboro’s business level strategy can be summed up in the following quote by its head of production, Frank Tambor: â€Å"he didn't have much faith that anyone in the company could come up with ideas, so he didn't really develop the capability. † When analyzing this quote, we can conclude that their was close to zero employee participation in Interboro’s day to day operations. My biggest recommendation to Francesca Fortas, the new CEO set to take over the reigns from a deceased Jack Dodson, is to recreate the Jack Dodson model of strong eadership. Francesca must adopt a hybrid model, one that uses Jack’s confidence as CEO, and his effi ciency to bring new products to market, while also getting employees involved and actually implementing employee suggestions. According to Ernesto Poza, a leading business consultant, making the employees involvement is a hallmark of good business. Making a larger percentage of manager’s compensation based on sales and profits is the first strategy that should be adopted. It is easy to institute and drives immediate action and results.Francesca is not suitable to oversee an entire reorganization of the company, rather, by utilizing her technological skills and business savvy, and adopting this hybrid model of strong leadership by employee involvement, she will likely champion Interboro into a new era of profitability. It is possible to adopt this hybrid model; it has been done before, most notably by Jack Welch, former CEO of GE. Mr. Welch was going to quit his first engineering position at General Electric because he was dissatisfied with the bureaucratic ways in which the c ompany operated.He was persuaded to stay and eventually was promoted to VP. He used his new position to simplify the management structure while at the same time vouching to be #1 or #2 in the industries GE participated in. This is precisely what Francesca must accomplish. Simplify the management structure, as opposed to an entire reorganization, while being as aggressive as Mr. Dodson was at getting products to market. The bottom line is that more people need to be involved in the entire operation, from product brainstorming and design to manufacturing and market.

Sandpiper by Ahdaf Soueif , Setting’s Role in Identity

*†What role does ‘place' play in forming one's identity? How does this affect the narrator in her life? † The narrator's life and her identity is shaped by this foreign land that she has moved to. Coming from a western world, as a woman, into an Arabic country, there are certain cultural perceptions that will ultimately alter her identity. The foreignness felt by the narrator is conveyed throughout the story. â€Å"My husband translated all this for me and said things to her which I have come to understand meant that tomorrow I would get used to their ways. This quote represents her inability to conform to the cultural and social acceptances. â€Å"If I tried to do the shopping the prices trebled. † indicates that even the local merchants tried to take advantage of her ‘foreignness' as she was incapable of altering herself to meet their demands or expectations. Perhaps the most apparent portrayal of the result of the setting on the narrator is the â₠¬Å"fading love† experienced between her and her husband. The flashbacks present within the story, â€Å"My second summer here was the sixth of our love – and the last of our happiness. allude to the vast differences between their relationship at various times. This foreshadowing as well as an imminent doom, relationship wise, allows the reader to sense the regret and deep emotional state experienced by the narrator. The narrator was from Europe and her marriage to an Egyptian man has cross-cultural implications. Even though â€Å"the inferior status of women† was explained to her, she still went through with this marriage. One could presume that the narrator's ethnocentrism was evident in assuming that her marriage would be more like a western one. â€Å"My foreignness, which had been so charming, began to irritate him. indicates that once he had returned home, the narrator's inability to change her to her setting, her ‘place' affected their relationship. This is backed by, â€Å"He was back home, and he needed someone he could be at home with, at home. † indicates that the narrator herself is aware of the implication her inability to conform is having on her relationship. Lucy, is the daughter she gave birth to yet she refers to Lucy as ‘his daughter' indicating that even though they are both her parents; the narrator identifies Lucy as belonging to him since she was born and raised in this foreign land. My treasure, my trap† allows the reader to notice that the narrator, this woman, wants to escape, to leave, but she is held back by the maternal love she has for her daughter. The place or setting is the biggest factor in this short story, it is a reason for the couple's fading love and growing estranged. The setting places the narrator in a foreign land, whose cultural values have a negative impact on her causing her to fade from blissful love to saddening regret and hurt. Her identity is altered to that of a fo reigner as perceived by those around her and this changes her mind set, perceiving herself differently, as a different person.

Importance of Love Sociology Essay Example

Importance of Love Sociology Essay Example Importance of Love Sociology Essay Example Importance of Love Sociology Essay Example Love is one of the oldest subjects. Many real and fictional stories have focused on current subject, where such stories as Romeo and Juliet, Cinderella and many others have gained worldwide readership. Love has been discussed at different levels, including individual, family, societal, national and even global. People have always been encouraged to love one another in order to live in harmony. In other words, love is a daily topic that is discussed in various ways. Love integrates families, societies and nations. It is also known as the perfect tool of overcoming evil. In order to describe such worldwide phenomenon, current paper will provide an in depth description of love, its importance, its forms and how values change due to love. Love is important in people’s life. It is caused by the fact that the society lives in the coexistence mode meaning that people depend on one another. Since people are social and must interact, love is important as it enhances such interaction among them. Love emotion makes people care about others and what happens to them. Moreover, love brings happiness and joy in people’s lives and it is also simple to trust one another in time of love. As for children, parental love helps and increases their survival rate and chances, since it compels their parents to care for them. In times of distress, love is important as it helps people overcome problems, especially when family members and friends express their positive attitude towards a distressed person. Love also increases emotional bond, as well as helps individuals in increasing their mutual support for one another (His Holiness Dalai Lama). Types of Love Personally, I think that love is important for survival. It means that my survival depends on love, since my parents gave birth and cared for me as a result of their love towards me. Moreover, the feeling of love is important not only for humanity, but for all living things. For example, animals also need love and they love each other, as well. Likewise, plants need love from humans, since the environment can only exist due to their love. To me, love is when I feel attached to another person or a thing that is important to me, as it helps in satisfying emotional needs. One characteristic of love is that it is biological in that it is an innate feeling that has to be given and also be received. The strength of love is in that it can maintain a society as mentioned above. When discussing love, it is always good to define love and explain the different types of it. According to the online dictionary, love has many definitions. Love is an emotion that is strong and constant towards another person. Love can also be defined as an attraction, which is inclusive of sexual desire. However, such type of love, according to the dictionary, is felt by people who have a romantic relationship. The same dictionary defines love as a strong affection towards another person due to such things as personal and kinship ties. Love is also an attraction that is based on common interests, benevolence and admiration. It is also a feeling of devotion, enthusiasm and warm attachment (Merriam Webster Dictionary). One of the ancient civilizations, the Greek, also has their definition of love. According to them, love can be divided into six categories. The first type of love according to the Greeks is Eros, which is passionate or romantic love. Some of the Greek philosophers stated that it is the most important type of love. The second type of love is Ludus, which is viewed as an uncommitted love or love that is based on game-playing. In such type of love, lying is viewed as part of the game. A person who holds such kind of love is not committed to anyone and is known to have many conquests. The third type of love, according to the same philosophers, is Storge, which is friendship-based and slowly developing. Such love type starts with the participating in mutual activities and leads to long-term relationships. In such type of love, sex is not obligatory or intense. The fourth type of love according to the same group is Pragma, which is practical love that leads to mutual benefits. Current love type is not always romantic. Sex is only included in such love when children are desired or needed. The fifth type of love is Mania, which unlike others is jealous, possessive and extreme. People who fall into current category tend to perform thoughtless actions, such as stalking the people they love. Lastly, there is Agape love, according to the Ancient Greeks. Such love is explained by its gentle and caring characteristics. It is also giving, brotherly and does not look at self-gain. According to the Greeks, it is rare and is only exhibited by rare individuals (Lee). Apart from the Greeks and the dictionary, modern scholars have also classified the types of love as they exist today. According to the Jonathan Inc., a foundation concerned with youths and teaching them about love, four types of love exist. They are: sexual love, Agape love and friendship love (Jonathan Inc.). In his theories of love, Sternberg developed a triangular theory of love. According to the psychologist, love can be classified in three categories: commitment, passion and intimacy. Intimacy category included such love types as friendship or liking, infatuation, romantic love, companionate and consummate love. Passion category comprises of such love types as infatuation, romantic love, fatuous and consummate love. Lastly, the commitment love can be infatuation, fatuous, companionate and consummate. Sternberg argued that it was most common among true friends, whereby feelings such as bonding, closeness and warmth are felt. The sociologist explained infatuated love as love at first sight, which is felt devoid of intimacy. In his view, such love does not last long, since its disappearance is sudden. He also explained the notion of empty love, which stems from deteriorating of strong love. In this case, all is left is commitment, but passion and intimacy disappears. Such love was explained as common in cultures where arranged marriages exist, since relationships begin from empty love. The other one is romantic love, which, according to Sternberg, is characterized by passionate arousal and emotional bonding. Companionate love is also identified by the sociologist and involves commitment and deep affection without passion in marriages. Steinberg explained that companionate love is stronger when compared to friendship and it requires stronger commitment. Family love was categorized as a part of companionate love, since it is among people that spend much time together. Fatuous love was characterized as the type of love that exists among married people, since it was driven by passion without intimacy, which is a stabilizing factor. Lastly, Steinberg identified consummate love, which is complete and only achieved by few people, though desired by all. When talking about the three major types of love, namely intimacy, passion and commitment, Steinberg explained that the type of love can shift during the relationship (Steinberg). How the Different Types of Love affect an Individual From the earlier discussion, three types of love can be noted: godly love, family and friendship love and romantic love. One of the loves, Agape or godly love is difficult to avoid for a person. Scholars argue that such love comes from God and then flows to the individuals. Agape love leads to commitment. In addition, Agape love leads to endurance and commitment to the other person. As for Christians who believe in Agape love, it brings them joy and hope. The effects of Agape love on an individual are different from the effects of romantic love on a person. Psychologists explain that romantic love affects a person psychologically. Researchers have explained that romantic love produces the same effects on an individual’s brain like drugs, such as powerful pain relievers and cocaine. The researchers explained that it is the reason why some people love taking cocaine, as it has the power of touching the area that makes a person feel good like when the person is in love. Additiona lly, romantic love has an ability to make people happy. Psychologists have also discussed the role of romantic love in relieving pain (WebMD). Although they may seem similar, romantic love is unlike Agape love, since it causes pain when it is lost. From the earlier observation, Agape love cannot be withdrawn, since it is unconditional. However, romantic love can actually be withdrawn. In such cases, a person may be subjected to pain and emotional suffering caused by the negative experience. In her attempt to determine the negative effects of withdrawing romantic love, Sailor argued that romantic love is important in marriages and is a necessary ingredient of them. However, when it is withdrawn, it can lead to various disorders, such as mood disorders for both adolescents and adults. It can also lead to anger and sadness after being withdrawn. Sometimes, life satisfaction may be lowered as a result of such negative experience (Sailor 3). Additionally, the author explains that the more the years that individuals had engaged in romantic life and the amount of trust also determines the amount of emotional distress. It is caused by the fact that closeness leads to trust and breaking the trust is considered painful by many people (Sailor, 4). However, one of the most painful forms of romantic love is rejection to an extent that people fail to function after they are rejected. The psychologist explained that different gender groups have different reactions to romantic love and its ending. Women tend to experience more distress than men when they are deprived of romantic love. Sometimes, the effects of romantic love and its withdrawal is physical. For example, some people after such ordeal tend to experience physical pain in their chests. Others may become depressed to an extent that they suffer from post-traumatic stress disorder. Family love According to scholars, family love is important to the children, since it helps in boosting their intelligence level (Ian). Therefore, when children are deprived in terms of family love, their emotional well-being and their intelligence are damaged. When such children have problems with stunted growth, lower IQ develops from love deprivation. In addition, stunted growth is another effect of love deprivation among children. A study done to support such argument proved that stunted children who move to foster home show higher results in terms of growth. Love and care positively affect not only children. The researchers explain that love also affects adults, since it improves their psychological health (Shulz and Paula). Why People Love Me A personal look at myself shows that some people love and adore me. Starting with my parents, their love towards me is caused by the natural fact that I am their child. In addition, they are the one responsible for delivering me into this world. Without them, I would probably not exist. Therefore, they love me as their own child. They also love me in a Christian manner. Since they are Christians, my parents love me as a way of exercising their Christian faith. My brothers and sisters, on the other hand, love me with their sibling love. They also love me because they have simply used to me. It has been discussed earlier in Steinberg’s theory, whereby he defines such type of love as companionate love, which is shared among family members. Some people also love me because they like me. Some like me due to my looks, while others like me due to my personality. It is mostly observed among my friends, as some of them have a strong liking for me, while the others envy me, as well. In addition, I have noticed similar liking among my teachers. Some of them like me because I perform well in class and I finish my homework in time. Others like me because I am good at answering questions. Liking is also evident among my neighbors. Some of them argue that I am peaceful and friendly, while others like the way I interact with their children, since I always try to be polite. Regarding the above information, I have observed another type of love among my parents, which is also observable among my church members and some of my religious neighbors, namely Agape love. Such people love me without any particular reason. Instead, they love me because it is their duty and the way they live and things they believe in make them love others. I have observed their love, which is not egoistic and is shared in any situation. However, it is not common for all people, since only a small number of them can experience such love. For example, I have also seen people loving me because sometimes they could use me for their personal intentions. Such people love me because they know they can gain something from me. But when such people receive what they want, they stop hating me or withdraw from me, since their feelings were temporary as explained by Steinberg. Does the Value of Love Change Culture? It should be stated that love is strong and sometimes unmatchable. When talking about love in an organizational setting, Barsade and O’Neill argue that love has the capability of positively impacting an organizational culture. It means that if love can affect the culture in an organizational setting, it can also affect the society’s culture in a positive way. According to the two researchers, love starts with the company’s employees and then flows to the clients. The researchers also explain that the employee who lives in a loving family or in a loving relationship can impart the same culture of love to his/her fellow employees (Barsade and O’Neill, 2). Employees who often experience love and other related emotions are also tend to share positive traits among the fellow employees. The researchers explain such love calling it companionate love, which is the same notion provided by Steinberg. According to them, such love is similar to romantic love only in that it is less intense and does not necessarily involve such things as passion, since it is based on tender connection between people. It occurs when people’s lives are interconnected as explained earlier by Steinberg. Such love, which positively impacts the organization’s culture, is not self-focused. In addition, it promotes sensitivity and interdependence among one another. As a result, it helps in strengthening the social bonds in the society and in making people committed and connected to each other at the same time. When explaining the type of love that can change body culture, Barsade and O’Neill state that it can be expressed in cognitive appraisal, body language, vocal tone, facial expression, psychological sensations and subjective experienced. Such expression can be transmitted from one individual to another forming a culture of love in the organization (Barsade and O’Neill 4). In addition, Barsade and O’Neill explain that such love can also be shaped by the social context within which it operates. When expressed, it makes people feel as objects of care and also leads to softness, sentiments and fellowship among the employees. Other emotions, such as tenderness, compassion, caring and affection, also stem from companionate love. In some situations, it helps in attracting employees in a certain area of expertise. In conclusion, a description of love, its importance, its forms and explanation of how values change due to love helps in understanding such widely shared phenomenon. The description helps in understanding that love is important not only to individuals, but to the family and to the society, as well. It is caused by the fact that love acts as the uniting force and helps in survival of the human race. A research on love reveals various types of love in traditional setting, as well as in modern settings. However, three main forms of love, which include Agape love, romantic love and companionate love that is shared among friends and family, dominate in definitions and description. Moreover, the researchers say that love has positive effects on individuals. Such effects include increasing of the intelligence level among kids and bringing happiness and joy into the lives of individuals. However, when withdrawn, love may have negative effects, such as depression, physical illness and negati ve emotions. Regarding the culture, love is said to have the ability of imparting positive values, such as care and cohesiveness. Due to such positive attributes of love, it should be promoted at all levels. People should love one another, while families should work hard to promote love. The society and the world at large also need to promote the value of love in order to ensure the continuity of the human race and ensure that happiness and joy are promoted at a higher level.

15 Purposes for Parentheses

15 Purposes for Parentheses 15 Purposes for Parentheses 15 Purposes for Parentheses By Mark Nichol Parentheses are versatile tools for writers. These examples illustrate their uses; use them to enclose the following: Examples, directions, explanations, and clarifications: 1. â€Å"Retain ampersands when they appear as part of an official name (Barnes Noble, Ben Jerry’s).† 2. â€Å"At that point, you may want to consult with a professional. (Refer to the Resources chapter for a list of tax advisers.)† 3. â€Å"Here is a selective glossary of editing and production terms. (Synonyms are in italics; cross-referenced terms are in bold italics.)† 4. â€Å"Precede the dollar amount with the initials US only to avoid confusion (in, say, an article about Australia, where the basic unit of currency is also called the dollar).† Numerals that confirm a spelled-out number in a contract: 5. â€Å"The confirmation letter is due within thirty (30) days.† Abbreviations (usually) after the first reference to the full version of the term: 6. â€Å"The country’s import and export levels are regulated by the North American Free Trade Agreement (NAFTA).† Note: If the abbreviation is well known or is used again within the next sentence or two after the full name, omit the parenthesized abbreviation immediately after it. Numbers or letters that distinguish items in a run-in list: 7. â€Å"The constituent parts are (1) the thingamajig, (2) the whatchamacallit, and (3) the whatsit.† Note: Sometimes, only the close parenthesis is used in this format. However, usually, neither numbers nor parentheses are necessary in such cases. Modifying words or phrases, or interjections: 8. â€Å"The writer will (one hopes) produce well-crafted prose.† 9. â€Å"It turns out that he had (gasp!) told the truth.† Translations, pronunciations, or equivalents: 10. â€Å"She ran from the kuma (bear).† 11. â€Å"Stay at the warung (wah-ROONG) near the mosque.† 12. â€Å"The distance from Marseille to Paris is 771 kilometers (479 miles).† The area code in a phone number or a unit in a mathematical or logical expression: 13. â€Å"(213) 867-5309† 14. â€Å"a(b) = c† In-text citations: 15. â€Å"However, the literature is ambivalent on this issue (Howard, Fine, and Howard 1925; Marx et al. 1912).† Punctuation in Parentheses A full sentence in parentheses is capitalized and is followed by a period preceding the closing parenthesis: â€Å"Have these resources on hand before you begin. (Items listed in parentheses are desirable but not essential.)† A partial sentence in parentheses is not capitalized and is not followed by a period but may precede a question mark or exclamation point: â€Å"Use a dark, fine-pointed pen (erasable pens allow for neat alteration) or pencil.† â€Å"Now that you’re finished (you are finished, aren’t you?), we will proceed.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Regarding Re:The Letter "Z" Will Be Removed from the English AlphabetWoof or Weft?

Radial Symmetry in Marine Life

Radial Symmetry in Marine Life Radial symmetry is the regular arrangement of body parts around a central axis. Definition of Symmetry First, we should define symmetry. Symmetry is the arrangement of body parts so they can be divided equally along an imaginary line or axis. In marine life, the two main types of symmetry are bilateral symmetry  and radial symmetry, although there are some organisms that exhibit biradial symmetry (e.g., ctenophores) or asymmetry (e.g., sponges). Definition of Radial Symmetry When an organism is radially symmetrical, you could cut from one side of the organism through the center to the other side, anywhere on the organism, and this cut would produce two equal halves. Think of a pie: no matter which way you slice it, if you slice from one side to the other through the center, youll end up with equal halves. You can continue slicing the pie to end up with any number of equal-sized pieces. Thus, the pieces of this pie  radiate  out from the central point.   You can apply the same slicing demonstration to a sea anemone. If you draw an imaginary line across the top of a sea anemone starting at any one point, that would divide it into roughly equal halves. Pentaradial Symmetry Echinoderms like sea stars, sand dollars, and sea urchins exhibit a five-part symmetry called pentaradial symmetry. With pentaradial symmetry, the body can be divided into 5 equal parts, so any one of five slices taken out of the organism would be equal.    In the feather star shown in the image, you can see five distinctive branches radiating from the stars central disk. Biradial Symmetry Animals with biradial symmetry show a combination of radial and bilateral symmetry. A biradially symmetrical organism can be divided into four parts along a central plane but each of the parts is equal to the part on the opposite side but not the part on its adjacent side. Characteristics of Radially Symmetrical Animals Radially symmetrical animals have a top and bottom but dont have a front or back or distinctive left and right sides.   They also have a side with a mouth, called the oral side, and a side without the mouth called the aboral side.   These animals typically can move in all directions.   You can contrast this to bilaterally symmetrical organisms like humans, seals or whales, who usually move forward or backward and have a well-defined front, back and right and left sides. While radially symmetrical organisms can move easily in all directions, they may move slowly, if at all. Jellyfish primarily drift with waves and currents, sea stars move relatively slowly compared to most bilaterally symmetrical animals, and sea anemones barely move at all.   Rather than a centralized nervous system, radially symmetrical organisms have sensory structures scattered around their body.   Sea stars, for example, have eyespots at the end of each of their arms, rather than in a head region. One advantage of radial symmetry is that it may make it easier for organisms to regenerate lost body parts. Sea stars, for example, can regenerate a lost arm or even an entirely new body as long as a portion of their central disk is still present.   Examples of Marine Animals With Radial Symmetry Marine animals that exhibit radial symmetry include: Coral polypsJellyfishSea anemonesSea urchins References and Further Information: Morrissey, J.F. and J.L.  Sumich. 2012. Introduction to the Biology of Marine Life (10th Edition). Jones Bartlett Learning. 467pp.University of California Museum of Paleontology.  Bilateral (left/right) Symmetry. Understanding Evolution. Accessed February 28, 2016.

The best place Essay Example | Topics and Well Written Essays - 250 words

The best place - Essay Example An appreciable number are Roman Catholics. National language is Czech. The capital city of Czech Republic is Prague and it is the most wonderful city I have ever visited. Although Prague is a busy city, Czech people are very accommodative and friendly. They value family relationships despite busy lifestyles. The people are polite, reserved, and most notably, observe business etiquette at all times. I noted with interest that Czech people are formal and only get open after friendship has been established. Czech people are particularly respectful to each other. Dining etiquette is an identity of these people. Timeliness, honor, table manners, and Czech eating styles are always upheld when having meals. The way of life for Czech is very significant to me because I am a people person. I like accommodating people and I appreciate when people accommodate me too. I felt welcome and at home in Czech Republic although I was a visitor. This is my favorite country with wonderful people and I would advise somebody to visit Czech

Sytems and operations management Case Study Example | Topics and Well Written Essays - 1500 words

Sytems and operations management - Case Study Example Some of the business models applied in operation management include the input-process-output and value chain models. Information systems refer to a group of interrelated parts, which collect, process and distribute information in order to enhance control and decision making in an organization (Lee, Shiba and Wood 1999, p. 145). In a case study of Blackberry Hill Farm in South England, various business models can be used to analyze the problems faced in their day-to-day activities. These models include the input-process-output model (IPO), value chain model and consumer direct models. The challenges to be analyzed involve balancing the performance of activities, reducing complexity of some operations, as well as, staff management. Operational management involves transforming resources to products and services (McKeown and Leitch 2003, p. 67). The operations in the Blackberry Hill Farm involve agriculture and tourism. The input resources include cattle, crops, mixed woodland, poultry and farm heritage exhibits. The transforming input resources include the facilities such as a farm and the work force (employees). The transformational processes include cultivation, bee keeping and tractor riding. Others processes include selling at farm shops and cafà ©, bakery, preserving kitchen, pick-your own operations, a nd securing the farms and the car parks, as well. The output products include the fruits, vegetables, dough nuts, satisfaction of visitors and more (Kachiru 2007, p. 231). Using the IPO model, one can analyze the challenges by classifying the operations in the farm. It is necessary to arrange and sort out the major and minor activities. Jim and Mandy, the core managers at Blackberry Farm Hill have focused much on agritourism. This may be because of the increased number of visitors reporting to the farm in the previous seasons. Also, due to the adoption of many operations aimed at attracting more visitors would have contributed to low performance in farming.

Evaluating the Shareholders Wealth Consequences in Defeating Hostile Essay

Evaluating the Shareholders Wealth Consequences in Defeating Hostile Takeovers of UK Companies - Essay Example Changes in the structure and organisation of a company's operations may be reflected in performance data, but these data provide little indication of the nature and extent of the structural changes. Changes in the functions performed within the company, the product mix, the availability of finance, input sources, industrial relations and many more qualitative aspects of the company's operations may also have significance for the long-run development of the acquired company which would not be reflected in relatively short-run performance data (Ashcroft & Love, 1993, p. 39). An example of a company's effort to substantiate changes through a hostile takeover is that of Olivetti. This Italian industrial giant was long known as a typewriter and office machine company, which almost failed in the 1980s. With the entry of several US competitors in the late 1980s, Olivetti found itself in hot water as it is being toppled down by IBM, Dell, Toshiba, and Compaq. The solution was not obvious, though one business that Olivetti entered in the 1980s, telecommunications, has turned out to be the one in which the company is trying to bet its future. With the bold bid for Telecom Italia in 1998, Olivetti launched one of the first major hostile takeover bids in Europe. After successfully overcoming the strong opposition of Telecom Italia's board and an attempt to recruit Deutsche Telekom as a white knight, Olivetti did take control of the telecommunications company. Now it remains to be seen if Olivetti really can remake itself as a leading telecommunications company mo ving into the twenty-first century (Raghavan and Naik, 1999). In occasions of hostile takeovers, the final decision of whether to allow it rests with the stockholders. In an earlier time, they were largely individuals whose purpose in investing was to earn dividends and hope the stock would appreciate in value so they could sell it at a gain for their retirement. Such "little investors" in our era have been replaced by giant investment funds managed by shrewd professionals with sophisticated computer programs to guide their decisions. They work for mutual funds, pension funds, and other large-volume investors with billions of dollars that they must "keep working" for the benefit of their shareholders or members (Loughran & Vigh, 1997). As there are already strong takeover defences presently available to corporations, shareholders do not have claim to decide whether or not proposed takeover offers are in the best interests of the company. Unfortunately, managerial decision-making may become conflicted for any number of reasons when the company becomes a target for takeover. The burden of proof to show there's no conflict of interest is clearly on the shoulders of the management of the target company. Fact is that any expenditure to "defend" the company from a hostile takeover need to be ultimately justified by enhanced shareholder value. Apparently, during takeovers, the management represents the company, regardless of whether or not it would be more beneficial if shareholders accepted a takeover offer and reinvested the offer value (Neis, 1997). It could also happen that management could overestimate its own ability to create value for shareholders and mistakenly turn down superior offers. Another dilemma that dese rves more careful review is that management owning a substantial number of

Why Obama won Essay Example | Topics and Well Written Essays - 2250 words

Why Obama won - Essay Example Campaign strategies are based on what people value and what affects the people. Politicians must always preach practical ideas, things that can be implemented, not ideas that are out of reach. That is where campaign strategies come in. Speaking of campaign strategies, the just concluded United States of America election was based on issues, ideas and issues that give solutions to problems that are very close to the heart of the Americans. United States of America as the most powerful country in the world would never endorse strategies that will drag them behind, strategies that do not consider gender, age, social status, race and any other issue that affect America both within and abroad. President Obama re-election bid was about how United States of America can move forward, and was strategically planned to appeal to the electorates (Americans) as the best strategy for America. President Obama re-election bid was all about issues that affect the poor and the rich, young and old, bla cks and whites, educated and non-educated, gay marriage and straight marriage. Unlike President Obama, his main challenger Mitt Romney’s campaign was majorly based on Obama’s failures, what the president promised and never accomplished. Romney’s ideas were viewed as not to be â€Å"touching† the hearts of Americans. Romney was more of what will be done if he is elected and not how they will be done if elected, unlike president Obama who preach practical ideas and how they will be done. ... President Obama scored 50.5% (61,907,639) while Mitt Romney scooped 49.5% (58,648,640) of the popular votes. President Obama won the election despite the state of the economy because Mitt Romney never addressed issues that have close impact to the live of Americans. Mitt Romney’s stand on legalization of marijuana, same sex marriage, immigration reforms, corporate affairs and dealing with Middle East and China did not correspond well with the Americans views. Unlike Romney, President Obama was able to consolidate the sentiments of emerging voters like legalizing same sex marriage, increase social spending, legalizing the use of marijuana, reforming immigration law and withdrawal of United States of America Military from Afghanistan and Iraq. This gave President Obama an upper hand to wins votes from Hispanics, Black Americans, Millennial and Asians that boosted his victory. Furthermore, President Obama won the election because he was able to appeal to two very important consti tuencies namely; Millennial and Hispanics. These two groups played a very critical role in President Obama’s re-election bid. President Obama’s stand not to deport young illegals should they come to United States of America as a child and has reached the required criteria avoided any bad impact on the state of the economy. Unlike Obama, Mitt Romney view on illegals did not go well with the group thus earning President Obama their votes. According to CNN, the millennial generation, which constitutes of 19% of the total US population up from 17% in the year 2008, 60% - 36% of the millennial generation voted for president Obama. President Obama’s position on gay marriage and immigration reforms

Analysis of Freire's educational theory Essay Example | Topics and Well Written Essays - 1250 words

Analysis of Freire's educational theory - Essay Example In this case, the teacher fails to recognize the cognitive ability of students instead transforming them into passive learners. He writes that education suffers from narration sickness because teachers talk about the realities as if they were predictable and motionless. Teachers fill the students’ minds with the content that is outside reality thus shifting the focus of education to sonority of words instead of the transformation power. He argues that students mechanically memorize content while their teacher is the narrator of it. My current educational system is related to John Dewey’s educational theory that suggests dialogue between the learner and the instructor. This factor changes education theme and makes it an act of depositing. According to his theory, this system introduces the banking concept of education whereby knowledge is a gift that the knowledgeable bestow upon those that they consider unknowledgeable. He compares the alienation that results from the t eacher-student relationship to the slaves found within Higelian dialectic; and the students never get to discover that they also educate the teacher (Piere 73). My educational system which relates to John Dewey allows interaction with the nature through experimentation and research. The dialectic or libertarian education, as he writes, lays its drive towards the reconciliation of the poles of contradiction to ensure that both parties are simultaneously teachers and students. My educational system undergoes constant evaluation process, which aims at providing the learner with corrective measures. This type of education creates dialogue between the teacher and the student such that they are able to learn from each other and benefit. He adds that such a solution is impossible with the banking concept which tends to maintain and even stimulate such a contradiction through attitudes like those that the teacher teaches, and the students taught, or the teacher is the subject of any learnin g exercise while the students remain to be objects (Piere 75). He argues that the banking education’s capability to have the creative power of students annulled or minimized then stimulates their credulity which serves the oppressor’s interest. The oppressors utilize their humanitarianism in some profitable situation. He adds that the oppressors have an interest of having the consciousness of the oppressed changed. He mentions the oppressed as those that live just within the society and according to it. He writes that all who use the banking approach do not perceive that some contradiction about reality already exists within the deposits - a factor that may lead the students to domesticate reality later. Freire writes that something implicit within the banking concept is its assumption of the existence of some dichotomy between the human kind and the world, a concept that views an individual to be a mere spectator (Piere 78). The view does also not make any distinction between access to consciousness and entrance to consciousness. He writes that the banking concept creates a distinction between the two stages of an educator’s action. Freire’s education theory is gender insensitive. It considers males as beings who are manageable and able to adapt as compared to females who do not possess these characteristics. The oppressors, according to Freire, are concerned with banking information to student’s minds making them passive learners. The outcome of what they learn is transformed into

Talking Styles Assignment Example | Topics and Well Written Essays - 500 words

Talking Styles - Assignment Example A conversation between two people and the choice of words they use determines what their relationships look like. People who are strangers may not have the same conversation compared to those who are dating. People who are dating have a rather close relationship and this is replicated in their conversation. In this regard, language style matching captures the responses from the two people and gives a verdict based on the respective conversations (Adler, 2014). Â  Language style matching is an essential tool that only relies on the very conversation. It does not depend on other external entities to have a conclusion. The matching style tool is, therefore, accurate to the point where it is used to analyze the conversations between two people. In essence, the verdict given by the matching tool is very much dependent only on the conversation. While the nature of the conversation is the critical aspect of it, one cannot independently verify the thoughts and meaning behind every conversation. However, to the extent where the language matching style determines the accuracy of two individuals in a conversation, the results are very accurate (McCarthy, 2012). Â  Language style matching to some extent is accurate in determining the quality of interpersonal relationships. However, it cannot be very accurate in predicting the quality of the conversation. Interpersonal relationships depend on a lot of elements in determining the value of the relationship between two people. While it is true that the language style matching style is very effective in determining the meaning behind every conversation, being used to determine the accuracy in an interpersonal relationship cannot be guaranteed. A conversation between two people may have a lot of meaning and importance. Some people could be very sincere in their conversation while others may not be as sincere (Adler, 2014). Â  

Analysis of Freire's educational theory Essay Example | Topics and Well Written Essays - 1250 words

Analysis of Freire's educational theory - Essay Example In this case, the teacher fails to recognize the cognitive ability of students instead transforming them into passive learners. He writes that education suffers from narration sickness because teachers talk about the realities as if they were predictable and motionless. Teachers fill the students’ minds with the content that is outside reality thus shifting the focus of education to sonority of words instead of the transformation power. He argues that students mechanically memorize content while their teacher is the narrator of it. My current educational system is related to John Dewey’s educational theory that suggests dialogue between the learner and the instructor. This factor changes education theme and makes it an act of depositing. According to his theory, this system introduces the banking concept of education whereby knowledge is a gift that the knowledgeable bestow upon those that they consider unknowledgeable. He compares the alienation that results from the t eacher-student relationship to the slaves found within Higelian dialectic; and the students never get to discover that they also educate the teacher (Piere 73). My educational system which relates to John Dewey allows interaction with the nature through experimentation and research. The dialectic or libertarian education, as he writes, lays its drive towards the reconciliation of the poles of contradiction to ensure that both parties are simultaneously teachers and students. My educational system undergoes constant evaluation process, which aims at providing the learner with corrective measures. This type of education creates dialogue between the teacher and the student such that they are able to learn from each other and benefit. He adds that such a solution is impossible with the banking concept which tends to maintain and even stimulate such a contradiction through attitudes like those that the teacher teaches, and the students taught, or the teacher is the subject of any learnin g exercise while the students remain to be objects (Piere 75). He argues that the banking education’s capability to have the creative power of students annulled or minimized then stimulates their credulity which serves the oppressor’s interest. The oppressors utilize their humanitarianism in some profitable situation. He adds that the oppressors have an interest of having the consciousness of the oppressed changed. He mentions the oppressed as those that live just within the society and according to it. He writes that all who use the banking approach do not perceive that some contradiction about reality already exists within the deposits - a factor that may lead the students to domesticate reality later. Freire writes that something implicit within the banking concept is its assumption of the existence of some dichotomy between the human kind and the world, a concept that views an individual to be a mere spectator (Piere 78). The view does also not make any distinction between access to consciousness and entrance to consciousness. He writes that the banking concept creates a distinction between the two stages of an educator’s action. Freire’s education theory is gender insensitive. It considers males as beings who are manageable and able to adapt as compared to females who do not possess these characteristics. The oppressors, according to Freire, are concerned with banking information to student’s minds making them passive learners. The outcome of what they learn is transformed into

The Kinship System of the Australian Aborigines Essay Example for Free

The Kinship System of the Australian Aborigines Essay In the following paper I will be discussing the kinship of the Australian Aborigines. I will be discussing how this culture impacts the way they behave such as how the act and live. I will also be comparing this behavior to that of my life. I hope that you find this paper to be interesting as well as informative. I will start out by giving a little background on the Australian Aborigines. They are a group of several hundred Indigenous people that reside in Australia. They have existed before the British annexation of Australia in 1788, before that the number of people was over four hundred. In many cases the people or groups will talk about their â€Å"people† and their â€Å"country†. The countries are ethnographic areas. In many cases each country had extended families that lived in them. It was common to have cousins that marry. I would now like to talk about how the Aborigines dress. In many cases by early settlers they were observed to be naked. Some of the tribes had men and women that wore a belt around their waste that was used to carry tools and weapons. This belt was made of animal hair, animal fur, skin or fiber. Before the colonization of the Europeans it was just a simple flap in the front but, after they had to modify it. In the winter months the Aboriginal people made cloaks to keep warm. Next I would like to talk about their language. There were somewhere between 200 to 250 different Aboriginal languages spoken. Now there are fewer than 200 that still remain and all but 20 are considered to be endangered. In 1888 the language was proof that it was necessary to refer to the Aboriginal names and locations throughout the colonies. There are actually some Aboriginal words that are still used today. Next I will talk about the diet of the Aboriginal people. They will hunt or fish for their meat, gather fruits, berries, eggs, plants and insects as well. Some of the meats that they eat are kangaroos, wallabies, echidnas and possums as well as some reptiles and birds. When hunting they would use spears and boomerangs to catch and kill their food. The women were normally responsible for picking the berries as well as caring for the younger children. These are just a few things that the Aboriginal people did and still do today. I will now be talking about their society compares to my own. I do not think that it compares to my society very much. Some of the things that they do are similar to my society in the respect of hunting. I come from a family of people that enjoy hunting for a source of food. Many times these family members will share the food with other family if they are unable to hunt for one reason or another. My family also likes to fish which is another way that we are similar. The ways that their society differs from mine is that we do not believe in marring within our family. In many families though out the United States this is seen as incest and is punishable by law. The other way that we are not similar is that we wear a full body of clothes and always have. I have had the chance to meet some Aboriginal people through the work that my mother used to do. I enjoyed hearing stories of how their ancestors did things and how some of these things have changed throughout time. They still practice the hunting as well as the gathering of their food but, many times can be found wearing clothing. In conclusion I hope that you have found this paper informational as well as informative. I have talked about their diet, how they live as well as I touched on their marring practices. I also have told you why I think that their society is close to my own as well as how it is different from my own. References Anonymous. (n. d. ). Australian aborigines- indigenous Australians. http://www. crystalinks. com/aboriginals. html Nowak, B. , Laird, P. (2010). Cultural Anthropology. San Diego, Bridgepoint Education, Inc. https://content. ashford. edu.

Tissue Conditioners Soft Lining Materials Health And Social Care Essay

Tissue Conditioners Soft Lining Materials Health And Social Care Essay As a briefing history of the denture lining materials, we can find that in 1942, Matthews introduced plasticized polyvinylchloride as one of the first soft lining materials used with acrylic resin dentures (Sultana, 1991) then Lammie Storer published a summary of observations on different soft denture materials and classified the processed resilient materials as follows. (1) natural rubber, (2) polyvinylchloride, (3) polyvinylacetae, (4) methyl methacrylate copolymer, (5) silicone (Lammie Storer, 1958). Furthermore, they stated that this material became hard due to loss of plasticizer after several months, and became stained and cracked in the mouth. However, we tend to examine the composition and uses of both tissue conditioners and soft lining materials in prosthetic dentistry. Basically, Tissue conditioners composed of polyethylmethacrylate and mixture of aromatic ester and ethyl alcohol and they are found in three components system: polymer (powder), monomer (liquid) and dibutyl phthalate as plasticizer flow control (liquid) when mixed together a gel is formed (Braden M 1970). The major uses of these tissue conditioners materials are: tissue treatment, temporary obturator, baseplate stabilization, to diagnose the outcome of resilient liners, liners in surgical splints, trial denture base and as a functional impression material (Nallaswamy D. 2003). Tissue treatment: the advantage of using a tissue conditioner is to prepare the selected oral structure to withstand all the stress from the prosthesis and to preserves the residual ridge. It is also used to heal irritated hyperemic tissues before denture fabrication. Temporary obturator: tissue conditioners can be added as a temporary obturator over the existing complete or partial denture and this can be done directly in the month or indirectly after an impression of surgical area has been made. Stabilization of baseplate and surgical splints or stents: when undercuts are present on an edentulous cast, an acrylic temporary denture base cannot be used as it may get locked into the undercut and break the cast during removal. In this case tissue conditioner may be used to stabilize the record base and prevent breakage of the cast. Adjunct to an impression or as a final impression material: when it is difficult to determine the extent of the denture base due to movable oral structure, tissue conditioner can be used to record the extensions of the denture in a dynamic form that will later help in preparing an impression tray for the final impression. To diagnose the outcome of resilient liners: patient with well-constructed denture sometimes develop chronic soreness and find it difficult to wear it comfortably. Tissue conditioners can be used to determine if this problem will be resolved with the use of a resilient liner. (Nallaswamy D, 2003). Commercially, there are a wide range of tissue conditioner products, for example, GC tissue conditioner and Visco-gel and more but here we will compare between these two only: Firstly, GC- tissue conditioner is composed of Polyethylmethacrylate (powder), methacrylate monomer (liquid) and dibutyl sebacate (plasticizer). Manufacturer claims that using of dibutyl sebacate as plasticizer instead of the conventional dibutyl phthalate has a merit of not being harmful to the human endocrine system. However, it is suitable for conditioning and relieving tissue (for example when there are areas of inflammation or pressure points on the inflamed alveolar ridge), but also for temporary soft relining of partial and complete dentures as well as functional impressions to fabricate new dentures or restore existing ones, for immediate dentures and as an interim solution for direct loading situations in implantology. It is manufactured by GC EUROPE, Belgium (www.gceurope.com). On the other hand, Visco-gel tissue conditioner is composed of Polyethyl methacrylate (powder), Phthalyl butyl glycolate, Ethanol (liquid). It is can be used prior to denture replacement, extension or rebasing, tissue conditioner where the denture-bearing tissues have become disturbed by either denture trauma or infection, temporary lining immediately after extraction or oral surgery, temporary soft liner when normal dentures are not tolerated, particularly for patients with impairment of general health and as functional impression material in post-operative cases or when ill-fitting dentures require replacement or rebasing. Visco-gel is manufactured by DENTSPLY DeTrey GmbH, Germany (www.dentsply.com). Regardless the trade, the following steps should be considered while applying a tissue conditioner, first, tissue part of the denture base, which crosses an undercut, should be reduced then the tissue surface of the denture, which covers the crest of the ridge, should be reduced by 1 mm to allow sufficient room for placement of the tissue conditioner (Nallaswamy D, 2003). Soft lining material is the second part of this review and here it is wise to understand the difference between the tissue conditioner and the soft lining material. The International Organization for Standardization (ISO) has issued two international standards related to liner materials: (ISO 10139-1:1991): first, lining materials for removable dentures-Part 1: short-term materials and soft lining materials for removable dentures (ISO, 1991) and the second, lining materials for removable dentures-Part 2: materials for long-term use (ISO, 1999). A short-term liner is one that is used intraorally for up to 30 days. A long-term liner is one that maintains softness and elasticity for more than 30 days (Garcia Jones, 2004). Practically, the ISO is differentiating between the temporary and the permanent soft ling material but theoretically, we can find that tissue conditioners can be used for more than 30 days depends on the loss of the plasticizer. Moreover, tissue conditioner and soft l ining have been used for the same purpose clinically. So then, what is the difference? Viscosity is that difference so whenever the material is with low viscosity and flow easily you can use it as a tissue conditioner while material with high viscosity is indicated to be used as a soft liner. There are two groups of soft lining material the first is the acrylic resin-based liner which consists of powder and liquid components. The powder has poly (ethyl or methyl) methacrylate, and sometimes copolymers, while the liquid contains methyl methacrylate monomer and plasticizers that are added to lower the glass transition temperature. The distribution of the large plasticizer molecules minimizes entanglement of polymer chains, which allows individual chains to slide by one another, keeping the liner from fully hardening. The liquids used do not contain acrylic monomers (Craig Gibbons, 1961; Anusavice, 2003). The second type of these soft lining materials is the silicone denture liners wh ich are basically polymers of dimethylsiloxane. Poly(dimethylsiloxane) is a viscous liquid, which can be cross-linked to give rubber a good elastic property. The cross-linking agent is usually an alkyl-silane (silicate) and the reaction is catalysed by an organo-metal salt such as tinoctoate or benzoyl peroxide (McCabe, 1976). Silicones are not dependent on leachable plasticizers and remain elastic for longer periods of time (Anusavice, 2003; Munksgaard, 2004). These liners cannot bind to the acrylic denture base; however, the use of an adhesive can overcome this limitation, which was shown to be a method of failure (Dogan et al., 2006). These liner materials may be selected for the treatment of the following conditions: poor stability of denture, inadequate retention of denture, reduction of vertical dimension, degradation of the denture base, improper extension of borders into the muccobuccal fold regions, mucosal irritations, atrophic ridges, bony undercuts, denture opposing natu ral teeth, reduced thickness and viscoelasticity of the mucosa, pain from gingival irritation, maxillofacial defects, traumatic or pathologic tissue loss and for reline of an existing denture (Zarb et al., 1989; Christensen, 1995; Hayakawa et al., 2000; Hill Rubel, 2011). As a conclusion then, these viscoelastic materials either tissue conditioners or soft lining materials are contributing to solve a list of dental problems that might exist in the removable prosthesis or could be used in a range of dental procedures which are related to fully or partially edentulous patients. Furthermore, these materials need a continuous care and maintenance especially, the tissue conditioner which tends to harden and roughen due to the loss of the plasticizer. However, we should not forget the primary purpose of these materials which is they are used as temporary materials during transitional situations.

Federalist versus Antifederalists Essays -- American government, Polit

From the birth of our Republic, Federalists and Antifederalist debated the nature of democracy and representation. One argument involved competing views of â€Å"communities of interest† and the nature of representation. Federalists desired a strong national government ruled by the political elite. Leaders should be isolated from the public and focus on making broad decisions at the national level. Antifederalists favor promotion of local interests through likeminded congressional representation. Government should be as close to the people as possible and representatives’ actions should be based on their constituent’s wishes. Political compromises were reached as demonstrated in the constitution and subsequent composition of congress. The debate concerning the nature of democracy and representation continues today, reflected in the differing and competing goals of redistricting, in part due to the vague nature and wording within the constitution. Both Fe deralist and Antifederalist views are reflected in modern politics however American politics has consistently moved towards an Antifederalist ideology since the decline in power of political parties. For the Antifederalists, â€Å"communities of interest† have a narrow definition, one which is both geographically and interest specific. Government should be close to the people; with direct democracy impractical, representation becomes necessary (FF 7, p.43). For representation to be accurate congressmen should reflect the local communities they represent; a large number of representatives with small constituencies are necessary to insure individual interests are entertained. Small constituencies provide a more intimate relationship; an increase in personal knowledge and communal... ...t government should be more accessible and is too far removed from the public. Evidence shows that congressmen are concerned with staying connected to districts and invest considerable time and energy being visible and available publically. Racial gerrymandering has provided unique descriptive representation opportunities but at the expense of historical geographic voting communities. People hate congress but love their incumbent due to a committee system which generally rewards seniority and personalized constituent services. The high reelection rate has resulted in the institutional memory desired by Federalists while partisan gerrymandering has made political seats safer on both sides of the isle. Both sides are partially represented in 21st Century politics but neither the Federalists nor Antifederalist would consider our current political climate ideal.

Essay --

Blair Khoker Religion and the Arts Professor Wendy Raver December 16th, 2013 Bharata Natyam The word â€Å"Bharata† comes from a combination of three main elements in Indian dance; Mood (bhava), melody (raga), and rhythmic timing (tala). The word â€Å"Natyam† means both dancing and acting. Bharata Natyam is from South Indian, specifically Tamil Nad. This dance style has been preserved mostly in the beautiful ancient temples and areas of Tanjore and Madras. South India has many sculptures of Gods and Goddesses who are lavishly decorated and ornamented and who show the art, religion, and culture of the country. Enakshi Bhavani describes these beautiful shrines and religious areas as being â€Å"an atmosphere of ancient India linger[ing] with a compelling fragrance† (28). Where this dance style originated is very important to how it is viewed today in modern times and western societies. In India, there are still ancient areas in which the traditions and teachings of Bharata Natyam are being studied, but how these teachings evolved into modern society is i mportant in understanding its religious impact on the Indian community. Bharata Natyam embodies three basic aspects of classical Indian dancing; The pure dance, dance embodying an expressive mood and dance containing a dramatic element. It must be strongly emphasized that Bharata Natyam in its true and proper form is studied in a very intense manner. In some cultures the dance is done to invoke gods and enact mythological events. The dancers go through immense amounts of training in order to be able to control every muscle in their body. The technical ingredients for physical mastery are swiftness, precision, suppleness, strength, instincts for time, agility, and lightness; but, one of the most i... ...yday lives and into a spellbound state of beauty. In the Bharata Natyam the dance techniques of pure dance consists of a number of combinations of postures. These combinations include the movement and coordination of the body, waist, arm, hand, leg, foot, head, and neck to various sets of words and beats. Beautiful gestures and arm positions combine to form the general beauty of posture. There are about 120 basic dance arrangements which can be further combined into hundreds of varieties of patterned dance movements. Although, dancers usually learn about forty to seventy basic movements and then study the intricate dances that include them. A recital or individual performance can go from one and a half hours to four hours long. Every performance in made up of the following parts (given in sequence), Alarippu, Jethiswaram, Shabdam,Varnam, Padam(s), and Thillana. â€Æ'

 Tablets versus Textbooks Essay

One in three adults own a tablet. As tablets are becoming more and more common a new debate has formed over whether K-12 school districts should switch from print textbooks to digital textbooks on tablets. The first benefit of digital textbooks is that students will have new information at their fingertips. The second benefit is that high level education prefers tablets. The negative about having a tablet is that many people don’t have wi-fi. As you can see, the benefits out-weigh the negatives by far and there really should be no debate. On a tablet e-textbooks can be updated instantly to get new editions or information. Schools will not have to constantly buy new copies, which few public schools buy due to the high prices of textbooks. Most public schools still have history books from when Bush was president. FCC Chairman Julius Genachowski and Secretary of Education Arne Duncan said that, â€Å"too many students are using books that are 7-10 years old with outdated material.† Subjects are especially beneficiary to subjects that constantly change, such as Science and History. On e-textbooks new editions and new information can be constantly at your fingertips. High-level education officials prefer tablets over textbooks. Secretary of Education Arne Duncan and Federal Communications Commission chair Julius Genachowski said on February 1, 2012 that schools and publishers should â€Å"switch to digital textbooks within five years to foster interactive education, save money on books, and ensure classrooms in the US use up-to-date content.† The federal government, in collaboration with several tech organizations, released a seventy-page guide for schools called the â€Å"Digital Textbook Playbook,† a â€Å"roadmap for educators to accelerate the transition to digital textbooks.† Some say that using tablets is more expensive than using print textbooks. Putting tablets in K-12 schools involves buying the tablet and the textbooks, building new wi-fi structures, and training administrators how to use the technology. Costs for e-textbooks on IPad tablets are 552% higher than new print textbooks in an average high school. A prominent education marketing expert Lee Wilson, estimated the annual cost per student per year to be seventy-one dollars and fifty-five cents versus fourteen dollars and twenty-six cents for print textbooks. Although, this is true they are thinking of the now and not keeping in mind the later. Right now, yes that much money will be spent but in the long haul it will add up to save you money. Just in a year E-textbooks can save schools between two-hundred and fifty dollars and one thousand dollars per student per year. Also, tablet prices are dropping as the years go by, making them even more affordable. Tablets cost on average four-hundred and eighty-nine dollars in 2011, three hundred and eighty-six dollars in 2012, and are projected to cost two hundred and sixty-three dollars in 2015. In the end using tablets is less expensive than using textbooks. As times are changing it’s important that we roll with the times. Using tablets in school will help supply students with new information all the time and high level education prefers them. Some may have wrong interpretations of them being more expensive than textbooks but as you read, they are not. Clark, Alli. â€Å"Online Textbooks: Friend or Foe? – Private Tutoring and Test Prep – Educational Connections.† Private Tutoring and Test Prep Educational Connections. N.p., 3 Sept. 2013. Web. 07 Oct. 2013. â€Å"LEAD Commission.† Lead Commission, Np., Nd. Web 27, September 2013. Long, Julie. â€Å"IT Solutions Blog.† 9 Benefits Of Classroom Technology: Ebooks. N.p., 28 June 2013. Web. 07 Oct. 2013.

Fast Food Business Plan

My business plan is to open a franchise of little Caesars in Jackson Heights, Queens NY. First let’s look at the fast food industry as a whole. History of the industry The concept of fast food is inspired by ancient Rome, in which bread and wine were sold in street-side stalls. In early 20th century In the United States, fast food history is associated with the introduction of drive-in restaurants. Since then, US industry of fast food has come a long way to become the largest fast food industry in the world. One of the pioneers of this field is White Castle, was founded in Kansas, in 1921, one of the major names when it comes to the American fast food sector. In 1930's, the American fast food industry achieved yet another milestone – when Howard Johnson's introduced the concept of franchising restaurants in the United States. NAICS Code and industry Description According to NAICS Fast food restaurant 722211, â€Å"The restaurant industry comprises establishments primarily engaged in providing food services (except snack and nonalcoholic beverage bars) where patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to the customer’s location. Some establishments in this industry may provide these food services in combination with selling alcoholic beverages†. (Census) Growth of Industry Since 1982, consumers starting spent more on fast food as compare to table service restaurant, according to figures this annual growth rate turns into 6. 8% as compare to 4. 7% growth rate through 1997. This amount increased from 29. 3 to 34. 2 % between 1982 and 1997, while the restaurant proportion decreased from 41 to 35. 7 percent. As per a research of â€Å"US Fast Food Market Outlook 2010†, despite the growing concerns such as rising health consciousness and increasing incidences of obesity in the US population the US fast food industry has been witnessing impressive growth for the past few years. This research shows that during the economic down fall it was the only industry that benefited as people have changed their food habits from spending more money on dinning outside at restaurants to fast food products. It was expected that the fast food market will grow at a CAGR of around 5% during 2009-2011. . (Mark) According to the restaurant association in 2010 sales of restaurant industry are $580 billion; these restaurants are located over 945,000 locations, having 12. 7 million employees (one of the largest private-sector employers) across United States of America. Here are some more facts about restaurant industry: * $1. 6 billion: Restaurant-industry sales on a typical day in 2010. * $2,698: Average household expenditure for food away from home in 2008. * 40 percent of adults agree that purchasing meals from restaurants and take-out and delivery places makes them more productive in their day-to-day life. 73 percent of adults say they try to eat healthier now at restaurants than they did two years ago. * 57 percent of adults say they are likely to make a restaurant choice based on how much a restaurant supports charitable activities and the local community. * 78 percent of adults say they would like to receive restaurant gift cards or certificates on gift occasions. * 52 percent of adults say they would be more likely to patronize a restaurant if it offered a customer loyalty and reward program. 57 percent of adults say they are likely to make a restaurant choice based on how much a restaurant supports charitable activities and the local community. * 56 percent of adults say they are more likely to visit a restaurant that offers food grown or raised in an organic or environmentally friendly way. * 78 percent of adults agree that going out to a restaurant with family or friends gives them an opportunity to socialize and is a better way to make use of their leisure time than cooking and cleaning up. National restaurant association-1) In New York restaurant industry is a major source of power in the state’s economy. This industry has key contribution to tax revenues. Restaurant industry is providing jobs to thousands of people; it is becoming an emerging career option to people. They are giving the people nutritious and healthy Manu options to their customers. Re staurant industry is dedicated to protect their environment in these 4 areas, and to reduce their impact on the environment in four key areas: * profitability and entrepreneurship, * jobs and careers, * food and healthy living, and sustainability and social responsibility According to the restaurant association â€Å"New York alone has more than 38,596 eating and drinking places, with a projection to register $ 29 billion sales in 2010. In New York in restaurant industry there are 673,800 employments. Here are some more important facts that contribute in the restaurant industry in state’s economy: * New York’s restaurants generate an additional $. 98 in sales for the state economy against every $1. * In New York’s eating and drinking places generates an additional 23. 4 jobs in state against every extra $1 million. The restaurant job ratio of in New York is 8 percent of employment. * By 2020 this It is expected that this industry will be able to reach 10. 4% jo b growth. (National restaurant association-2) According to Construction Forecasts News & Analysis One of the major factors of fast food industry’s popularity is that they offer low and affordable prices with lots of other benefits together, despite the fact that this industry like other industries of world is face up to lots of problems one like rising prices of energy and food. However it is not been completely overcome the price hike issue. At the same time the hazards of fast food are now becoming well known and add to it another major threat to fast food industry is the increase of the number of good dinners. From the past year’s experience it is expected from the fast food industry to charge a bit more from the full service restaurant as the customer focuses on the dinners special and values. According to FDA figures â€Å"Quick service restaurants are projected to post sales of $164. 8 billion in 2010, a gain of 3. 0 percent over 2009. Sales at full-service restaurants are projected to reach $184. 2 billion in 2010, an increase of 1. 2 percent in current dollars over 2009† †. It is been expected from the eating-and-drinking place segment increase by 4. 5% to show the strongest growth in 2010. This is expected from fast food industry among all commercial industry segments that the strongest growth is in retail-host restaurants with a 4. 9 percent sales increase (this segment includes the food places located in gas/service stations and drug and grocery stores). (FDA-1) A big highlight of fast food industry is the availability of meals that meet a person’s requirements. This gives a sigh of relief to those parents or partners who have to travel between work and home for a big part of the day. With a lot of variety of delicacies like fish and chips, vegetarian and non-vegetarian burgers and pizzas are served with complimentary alcohol and carbonated drinks at many of these fast food restaurants. Though accessories like coleslaw, baked potatoes and mushy peas gives the solution to have vegetables in meals but the intake of fried food is making the new age child far from the balanced diet. There are lots and lots of varieties of fast food chains like Subway, Burger King, McDonald’s, Pret-a-Manger and Pizza Hut accommodate the demands for seafood, lean meat, special diet meal components, and other considerable regional variations. Experiments within the fast food industry had created new products like snacks such as sandwiches and baguettes. Fast food industry is also fulfilling the customer’s demand of dry of semi-dry meals which the customer can cook those meals in their own kitchen with less amount of time. Most fast food restaurants are now combining different style of food which is related to different cultures. This industry now flourishes on international appeal promoted by niche chains. At many outlets and drive-ins, the customers can see the food being prepared, so that they can be satisfy that the food they are going to have in that fast food restaurant is completely safe and made in hygienic conditions. Unvarying menus, special traded marks and a unique atmosphere can be observed at these take-away services and sit-ins all over the world. Eat-on-the-go is another unique style of fast food which just not removes the need for traditional cutlery, but also provides the choice to the customers to treat their foods in their own traditional or cultural style in their own selected atmosphere. The common menus include pitas, fried chicken, nuggets and tacos, served along with complimentary salads and breads. The fast food industry is now operating independent vendors. These venders have set standardized cooking, and production methods, and easy availability of low-cost delicacies. In 2009 because of the economic fall the restaurant industry also lost jobs. Regardless of the losses, the industry is still outperforming the national economy, and job growth is expected to resume in 2010. Still this industry remains one of the nation's largest private sector employers with its 12. million employees. By 2020, the industry is expected to employ 14 million more people with an increase of 1. 3 million jobs. Colorado is expected to post the strongest sales growth in 2010 at 2. 9 percent (2010 industry sales of $8. 7 billion), followed by Idaho at 2. 8 percent ($1. 6 billion). Forecasted to post growth of 2. 7 percent: New Jersey ($12. 8 billion), New York ($29. 0 billion), North Car olina ($12. 8 billion) and Texas ($34. 8 billion). The top states by restaurant sales volume in 2009 will be California at $58. 0 billion (2. percent growth); Texas at $34. 8 billion (2. 7 percent growth); New York at $29. 0 billion (2. 7 percent growth); Florida at $27. 6 billion (2. 4 percent growth); and Illinois at $18. 7 billion (1. 9 percent growth). In American from last few years people are been converted in to fast food choices . as in 1970, the Americans spent a total of $6 billion on fast food – the same am the same amount increased to $110 billion by 2000. According to the fast food industry statistics, this industry experienced an overall growth of 4. 8 percent in 2006 alone. Mark D) Even though, economically we are still in resection but expectations look quite positive from this industry. The following table looks at the forecast PE ratios of some of the company’s competitors: (Stock Market review) Market Share According to the stock market analysis the top players of this industry are McDonald’s, Yum! Brand, Wendy’s/Arby’s, Starbucks, Burger king, and Doctors Assoc/Subway, the following chart shows the market share of selected competitors: Company| Revenues (M)| Net Income (M)| Net Margin| Restaurants| Franchised %| McDonald's (MCD)| $22,745| $4,551| 20. %| 32,478| 81%| Yum! Brands (YUM)| $10,836| $1,083| 10. 0%| 37,000| | Starbuck’s (SBUX)| $9,775| $391| 4. 0%| 16,635| 47%| | | | | | | | | | | | | Wendy's International (WEN)| $3,581| $4| 0. 1%| 6,451| 80%| Burger King Holdings (BKC)| $2,537| $200| 7. 9%| 11,925| 88%| | | | | | | | | | | | | | | | | | | Data from company FY 2009 annual reports (CKE data from FY annual, ended January 31, 2010). (Stock Market review-1) Although from the above figure it is very obvious that McDonald’s has a clear edge over all his competitors, but still this industry is the best example of perfect competition. In economic theory,  perfect competition  describes markets such that no participants are large enough to have the market power  to set the price of a homogeneous product. Because the conditions for perfect competition are strict, there are few if any perfectly competitive markets. Still, buyers and sellers in some auction-type markets say for commodities  or some financial assets may approximate the concept. Perfect competition serves as a benchmark against which to measure real-life and imperfectly competitive markets†. (Michael R. Baye) Profitability of the industry under perfect competition As I said fast food industry is an example of perfect competition market, so the question is how much control an individual company has to determine the price or decide the profit margin? To answer this question we need to look at the theoretical concept of economic, as per the economic concept; â€Å"In contrast to a monopoly  or oligopoly, it is impossible for a firm in perfect competition to earn economic profits  in the long run, which is to say that a firm cannot make any more money than is necessary to cover its economic costs. In order not to misinterpret this zero-long-run-profits thesis, it must be remembered that the term ‘profit' is also used in other ways. Neoclassical theory defines profit as what is left of revenue after all costs have been subtracted, including normal interest on capital plus the normal excess over it required to cover risk, and normal salary for managerial activity. Classical economist’s on the contrary defined profit as what is left after subtracting costs except interest and risk coverage; thus, if one leaves aside risk coverage for simplicity, the neoclassical zero-long-run-profit thesis would be re-expressed in classical parlance as profits coinciding with interest in the long period, i. e. the rate of profit tending to coincide with the rate of interest. Profits in the classical meaning do not tend to disappear in the long period but tend to normal profit. With this terminology, if a firm is earning abnormal profit in the short term, this will act as a trigger for other firms to enter the market. As other firms enter the market the market supply curve will shift out causing prices to fall. Existing firms will react to this lower price by adjusting their capital stock downward. This adjustment will cause their marginal cost to shift to the left causing the market supply curve to shift inward. However, the net effect of entry by new firms and adjustment by existing firms will be to shift the supply curve outward. The market price will be driven down until all firms are earning normal profit only†. (Michael R. Baye-1) It is important to note that perfect competition is a sufficient condition for allocate and productive efficiency, but it is not a necessary condition. In perfect competition if a company want to control price in the market it is important for the company to get involve in some kind of merger activities which give the company some extra powers over pricing a good example of such an activity is to bound the suppliers in some kind of contracts and restricting then to supply their products to your competitors. As we have seen this industry is growing with every passing year, so let’s discuss some of the marketing plan for the business in general the marketing plan for Little Caesars Pizza analyzes the company’s present state, the environment in which the company is competing in, and projections for the upcoming year. As a new location for the current franchise owners in a severely competitive market, many solutions will be offered to help Little Caesars Pizza advance in its market share locally here in Jackson Heights, Queens NY. We will build on the main corporate vision of Little Caesars Pizza, which is â€Å"To be the best take-home pizza chain by exceeding customer expectations with extraordinary value, great tasting products, and outstanding people while providing strong returns to our stakeholders† (â€Å"Little Caesars Pizza – Franchise Opportunities: About Us† 2011). A set of goals have been organized, all of which will contribute to the success of this franchise location in the upcoming years. We analyze its strengths and weaknesses that this particular Little Caesars Pizza is facing in its current atmosphere. The strengths including quality customer service through family owned franchises, constantly expanding into new markets and quality products are essential to it and must continually be emphasized throughout the organization. Other opportunities are laid out that must be taken advantage of for growth to occur. After analyzing and averaging data of current operations we have calculated projected gross sales to be around $382,225. 00. Expenses and taxes would be taken from this to reach a net income for the year. The organizational structure of the Little Caesars Enterprises is quite structured. The family oriented atmosphere that it continues to impose in its franchises help develop a more personable relationship with its customers and develop a strong and healthy work environment. Little Caesars is an industry leader and will continue to grow in its current operations. Strategic Plan/ Focus The following portion demonstrates four aspects of Little Caesars Pizza’s business strategy influencing in our marketing plan. (1) The mission/vision, (2) goals, (3) core competence/sustainable competitive advantage, and (4) Corporate Philosophy of Little Caesars Pizza. 1 – Mission/Vision The mission of Little Caesars Pizza is, as described on the corporate web-site: â€Å"To be the best take-home pizza chain by exceeding customer expectations with extraordinary value, great tasting products, and outstanding people while providing strong returns to our stakeholders† (â€Å"Little Caesars Pizza – Franchise Opportunities: About Us† 2006). The Radford Manager agrees that they follow the corporate mission statement and use it as a model in day to day operations. 2 – Goals Little Caesars Pizza maintains a strong focus on value, great tasting pizza, and convenience. †¢ Financial Goals To make enough profit to exceed the initial start-up cost of the franchise. * To minimize expenses while still offering premium ingredients and customer service. * To increase sales by 10% from the first year of operation through promotion and customer service. †¢ Non-Financial Goals * To uphold the corporate mission/vision. * To obtain a good reputation m ainly from the student population as getting their money’s worth and holding a good customer relationship while maintaining outstanding customer service. * To create and maintain a happy and healthy work environment – Core Competencies and Sustainable Competitive Advantage When discussing Little Caesars Pizza’s core competency, there are two main objectives it seeks to achieve: (1) Supply convenient high-quality, competitively priced, pizza to the community’s population. (2) To deliver the pizza products in a timely manner with exceptional customer service. To transform these core competencies into a sustainable competitive advantage, Little Caesars will maintain quality relationships with its suppliers while continuing to emphasize customer service to employees. – Corporate Philosophy At the heart of Little Caesars Pizza’s philosophy is a profound commitment to give back to the communities that sustain its business. Little Caesars Pizza and its franchisees are devoted to numerous organizations throughout the United States. One of the most significant programs Little Caesars has founded is a nationally recognized program called the Love Kitchen, a pizza restaurant on wheels, and was established in 1985 by Little Caesars founders to feed the homeless and hungry in the United States and Canada. Since its start, the Love Kitchen has fed more than 1. 5 million people in need. In addition to visiting soup kitchens and homeless shelters, the Love Kitchen also responds to disasters, including the recent hurricanes in the Gulf Coast area, the site of the World Trade Center attacks on September 11, 2001, and the Alfred P. Murrah Federal Building bombing in Oklahoma City in 1995. The Little Caesars Love Kitchen has received presidential declaration from the Reagan, Bush and Clinton Administrations, as well as a certificate of appreciation from the State of Michigan. Its franchisees support the Love Kitchen by providing food and labor for servings in their markets. There are no fees associated with the Love Kitchen for the driver, the vehicle, or fuel. Franchisees find it very rewarding to support the Love Kitchen in their communities. (â€Å"Little Caesars Pizza – Franchise Opportunities: Philosophy†, 2011) Target Markets The primary target market for Little Caesars Pizza is middle and low income families who desire to pay a low amount of money for a large portion of food to feed their family members. The secondary market consists of students who have little or no income and rely on part-time jobs or money from elsewhere to fund their food budget. Points of Difference The â€Å"points of difference† that differentiates the company from its competitors fall into three important areas: †¢ Superior Ingredients. Little Caesars uses superior ingredients and offers a variety of foods which includes sandwiches and side items. Compared to other pizza places that only focuses on one product which is pizza. †¢ Family Owned Environment. The owners of the Little Caesars Pizza value customer service and satisfaction and emphasize this to its employees. †¢ Affordability. The fast food industry provides a variety of cheap menu items which makes it affordable to many people. Positioning In the past, pizza products have been either fast but lacked quality or focused on quality but was time consuming, but not both. Little Caesars Pizza combines these two desirable characteristics to obtain a positioning in consumers’ minds as fast and high quality pizza, which allows customers to order them fresh out of the oven and tasty (Little Caesar Enterprises, Inc. 2011). Marketing Program The four marketing elements that are used by Little Caesars are explained in detail below. The promotion strategy is the most evident with the Hot-N-Ready deal that it offer. Product Strategy Little Caesars is known for its pepperoni and cheese pizzas being readily available whenever you want. It also offer different crust styles, bread products, wings, sandwiches, and salads. Little Caesars emphasizes its use of only the finest ingredients to serve the highest quality products to its customers that are expecting more for their money. Product Line Online menu: Original Round Pizza-(12†, 14†, 16†,* 18†*) Deep Dish Pizza-(medium or large) Pizza by the Slice-(cheese or pepperoni) Baby PAN! PAN! -(two individual-sized deep dish pizzas w/ cheese and pepperoni) Crazy Bread-(8 sticks, topped with butter, garlic, and Parmesan cheese) Crazy Sauce-(Little Caesars exclusive tomato sauce) Italian Cheese Bread-(bread covered with melted cheese topped w/ Italian spices) Caesar Wings-(Hot, medium, or mild chick wings: 5, 10, 20, 30 pieces) Caesar Sandwiches*-(Italian, Ham and Cheese, Tuna) Salads-(Greek, Tossed, ; Antipasto w/ choice of dressing: individual ; family) Toppings: extra cheese, pepperoni, Italian sausage, ham, beef topping, green pepper, onion, black olive, mushroom, bacon, pineapple, banana pepper rings, tomato, and anchovies Typical Menu: Cheese only 1st pizza 2nd pizza Toppings 12† medium $7. 49 $6. 00 $0. 75 each 14† large $9. 49 $7. 00 $1. 00 each 16† x-large $11. 49 $8. 00 $1. 25 each Specialty Pizzas: Meat sauce, Veggie, Supreme, Pepperoni 1st pizza 2nd pizza 12† Medium $9. 49 $6. 00 14† Large $12. 49 $7. 00 16† X-Large $15. 49 $8. 00 Stuffed Crust: additional $2. 0 for any size pizza (Mozzarella Stuffed Crust) Additional Items: Wings (BBQ, Italian, Hot) $0. 40/each Crazy Bread and Sauce $2. 49 Slices (Pepperoni or Cheese) $1. 59 Soft Drinks (20 oz / 2-Ltr) $1. 09/ $1. 99 Coke, Diet Coke, Sprite, Dasani Unique Product Quality. Mentioned earlier, Little Caesars uses the best ingredients to serve its customers the h ighest quality products. The dough that it uses is always fresh which uses flour that is specially milled every day. Its special blends of cheeses are never frozen and it also uses the vine-ripened tomatoes to make the sauce, along with Little Caesars’ secret blend of spices. Packaging. Little Caesars uses its boxes to advertise its number one promotion. The pizza boxes are covered with the Hot-N-Ready logo. You can also find a few coupons on the box to be cut out and used. This helps bring its customers back by reminding them of the great deals Little Caesars’ offer every time its customer goes back for another piece of pizza. Price Strategy Affordability is Little Caesars number one price strategy. Its most recognized price strategy, as mentioned before, is the Hot-N-Ready pizzas for five dollars. This is its main price strategy however it also offers deals on the second pizza that you order at a set price. Little Caesars tries to make its food more desirable through price creating the attitude that you can get more for your money with convenience and great taste. Promotion Strategy The promotion strategy that Little Caesars has is primarily the Hot-N-Ready pizzas for five dollars. By having the Hot-N-Ready offer, it attracts many families that need a sufficient meal quick and cheap. Instead of delivering these pizzas, Little Caesars wants to make its customers experience a more personal approach by having its customers pick up their pizzas. This helps the customers build a relationship with Little Caesars and keeps them coming back for more, which other companies lack by using the delivery service. This company does a great thing for families; with pizza being such a hot commodity these days, it is offering great convenience for little money (Little Caesar Enterprises, Inc. , 2011). Little Caesars also has certain promotions like Family Fun Pack, where Hasbro has combined with Little Caesars to have a drawing for four Hasbro games and one Family Pizza Party. It also offers sports deals for the sports fans. Little Caesars focuses on cheap and convenient food and achieve this with all its promotions. Little Caesars expectation of growth comes from its strategic planning and development. These strategies will be shown in the opening of more franchises and the spreading of its innovative promotional tactics; most recently the Hot-N-Ready slogan. This slogan is meant to aim towards value-oriented markets and focus on the quality of the Little Caesars product. Implementing these strategies of quality, freshness, and including price; with their $5 pizza deal, will help the company increase revenues, broaden its market, and grow as a company. The local Little Caesars in Radford should focus on implementing more advertising and low-cost student discounts. As the only advertising they do now is done all by corporate as part of the franchise, no additional campaign is done on the owners’ behalf. Also it should consider the delivery option due to the main target market locally is students, due to the lack of ability of and/or willingness of students to pick-up their own pizza. This poses a big problem with the local Little Caesars because competitors like Highlander’s and Mike’s Pizza are providing a good product with convenience of free delivery. Marketing on Campus with flyers and coupons should be a focus as well as to obtain recognition of the students. Most students do not go through catalogs or look online for food deals; they simply use what is given to them and what they know. Work cited Census: U. S. Census Bureau code and description of industry 2007, retrieved on 03-30-2011 http://www. census. gov/cgi-bin+/sssd/naics/naicsrch FDA-1: According to FDA figures â€Å"Quick service restaurants are projected to post sales of $164. 8 billion in 2010, a gain of 3. 0 percent over 2009. Retrieved on 03-31-2011 from http://www. da. gov/food/ FDA-2: According to the FD;C Act is protected through episodic unannounced inspections of facilities and products, educational activities, analysis of samples, and legal proceedings. Retrieved on 03-31-2011 from http://www. fda. gov/food/ FDA-3: According to FD;C local governments inspect restaurants, fast food spots and similar outlets, U. S. State and Local Governments is doing an impor tant role in these federal efforts, state and local governments are extremely active in the food inspection. Retrieved on 03-31-2011from http://www. fda. gov/food/ FDA-4: According to FDA Trend Analysis Report on the Occurrence of Food borne Illness Risk Factors in Selected Institutional Foodservice, Restaurant, and Retail Food Store Facility Types (1998-2008). Data items Showing Statistically Significant Improvement in fast food industry. Retrieved on 03-31-2011 http://www. fda. gov/food/labelingnutrition/default. htm FDA-5: According to FDA Trend Analysis Report on the Occurrence of Food borne Illness Risk Factors in Selected Institutional Foodservice, Restaurant, and Retail Food Store Facility Types (1998-2008). Percentage of observations found in compliance for each risk factor. Retrieved on 03-31-2011 http://www. fda. gov/food/labelingnutrition/default. htm Hoover: According to construction forecasts, take information from Hoovers Retrieved on 04-02-2011, from www. hoovers. com Hoover-1: According to construction forecasts, take information from Hoovers Retrieved on 04-02-2011, from www. hoovers. com Mark: According to Causes and Consequences of Fast Food Sales Growth written by Mark D. Jekanowski, Retrieved on 03-15-2011 www. econ. ag. gov Mark D: According to Causes and Consequences of Fast Food Sales Growth written by Mark D. Jekanowski, retrieved on 03-15-2011 www. con. ag. gov Michael R. Baye: According to Managerial Economics and the Business Strategy 7e, Retrieved on 04-02-2011. Michael R. Baye-1: According to Managerial Economics and the Business Strategy 7e, Retrieved on 04-02-2011. National restaurant association-1: According to the restaurant association in 2010 sales of restaurant industry are $580 billion; these restaurants are located over 945 ,000 locations, having 12. 7 million employees (one of the largest private-sector employers) across United States of America. Retrieved on 03-28-2011 from http://www. restaurant. rg National restaurant association-2: According to the restaurant association â€Å"New York alone has more than 38,596 eating and drinking places, with a projection to register $ 29 billion sales in 2010. Retrieved on03-28-2011 from http://www. restaurant. org/pdfs/research/state/newyork. pdf Stock Market review: According to the stock market analysis, the forecast of future growth rate of top companies in the industry. Retrieved on 04-05-2011 from http://www. stockmarketsreview. com/recommendations/mcdonalds_report_20101115_59520/ Stock Market review-1: According to the stock market analysis, the market share of top companies in the industry. Retrieved on 04-05-2011 from http://www. stockmarketsreview. com/recommendations/mcdonalds_report_20101115_59520/ Franchising. Com: http://www. franchising. com/littlecaesarspizza/? p=press;id=165 Hoovers: http://www. hoovers. com/free/co/factsheet. xhtml? COID=59853;cm_ven=PAID;c m_cat=BUS;cm_pla=CO1;cm_ite=Ilitch_Holdings Little Caesars Pizza – Franchise Opportunities: About Us. 2011: http://franchise. littlecaesars. com/STEP1Research/MissionStatement/tabid/60/Defaul t. aspx.