Media Management

Introduction The Kenyan media has gone through a assign of variation since during colonialism and after independence. It has grown from simple structure where everything was controlled and laid by the colonial masters and dominated by sporting settlers to the authoritative media that is run by Africans. It now represents a different and vivacious growing industry. Due to the economic, hearty and cultural development that Kenya is undergoing, the development of the media is of key essence. The media plays a major role as the fourth Estate for it takes the challenging role of informing Kenyans on everything that is misfortune locally and internationally. This is reason enough for the media to develop structures that ensures veritable and expeditiously delivered news product to the people. Historical Background of the Kenyan Media forwards Independence During this time the news media was controlled by Europeans .With the colonialism, in that respect came appearance of settler newspapers. It was closely tied to the political, economic and social interests of the colonial white settlers. This was from 1895-1962. The Asians who were brought in the country to build the railroad also started newspapers.

colonist public press during this time support the interests of the white man in Africa providing news from Europe and the empire. The prototypic newspaper East Africa and Uganda postal service was published at Mombasa in 1899 and only survived a some years. Then in that respect was the Standard Group which produced the East African Standard a settler newspaper that dominated the press of East Africa. It ! was homogeneous the spokesman of conservative white settlers. It was started by an Indian Parsee, A.M Jeevanjee at Mombasa in 1902. It produced the African Standard which incorporated the Mombasa propagation and the Uganda Argus. 1923 brought out its opposition, the weekly Leader of British East Africa. Mombasa propagation ceased publication in 1966 and the Baraza started in 1939. The first African own publications was...If you want to cut a full essay, order it on our website: BestEssayCheap.com

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