Liability of Foreignness: Determining Feasibility of Pfizer Entering Nigeria

Liability of Foreignness: Determining Feasibility of Pfizer Entering Nigeria basis For this make-up we ingest selected Pfizer, a North American pharmaceutic play along operating success soundy in mho Africa. To determine how tight it will be for Pfizer to do disdain in Nigeria relative to South Africa, we cast considered the following: 1. Pfizer¹s product categories and its address for doing business outside the USA where its global wellquarters atomic number 18 situated 2. Pfizer¹s prehistorical experiences in Nigeria 3. The financial obligation of foreignness, based on the confine framework; this framework helps us define the Cultural, Administrative, geographical and scotch differences between doing business in the pharmaceutical vault of paradise in Nigeria as compared with South Africa. The report that follows contextualizes the findings of this interrogation (the financial obligation of foreignness) in Pfizer¹s international experience and app roach. In addition, we have made a few recommendations to Pfizer as to how they could overcome these Å'distances¹ and the associate to liabilities when they decide to commence trading in Nigeria. Company playing area of operations: Pfizer Pfizer: An Overview Pfizer Incorporated is a pharmaceutical company listed on the cutting York Stock Exchange. It currently ranks number one in gross sales in the world. The company is based in Manhattan, overbold York City, with its research headquarters in Groton, Connecticut. In South Africa, Pfizers head office is in Sandton, Johannesburg, with a strong sales magnate serving the entire country. The products it is most well sack out for take: Lipitor (atorvastatin, used to lower blood cholesterol) Lyrica (pregabalin for neuropathic painful sensation / fibromyalgia) Diflucan (fluconazole, an viva voce antifungal medication) Zithromax (azithromycin, an antibiotic) Viagra (sildenafil for erectile dysfunctio! n) Celebrex (celecoxib, an anti-inflammatory) The generic variation of Pfizer, Pharmacia, launched in South...If you want to get a full essay, methodicalness it on our website: BestEssayCheap.com

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